Birla Tyres, one of India’s most trusted tyre brands, proudly announces its association as the Official Tyre Partner of the DP World Asia Cup 2025. To mark this milestone, the company has launched its new campaign film, “Rolling with Champions”, celebrating cricket’s unifying spirit and Birla’s enduring values of strength, trust, and resilience.
The campaign pays tribute to cricket’s passion and the fans who make the game a force that transcends borders. Just as champions on the field push limits with grit and determination, Birla Tyres highlights its commitment to delivering performance-driven, reliable tyres that go the distance.
The ‘Rolling with Champions’ film captures the intensity of the Asia Cup by blending powerful visuals of the game with the resilience of tyres on the road. With the message “where strength meets passion,” it reinforces Birla Tyres’ promise of performance, trust, and reliability alongside the spirit of champions.
Somesh Satnalika, Business Head, Birla Tyres, said “Cricket is more than a sport—it is an emotion that unites millions. The Asia Cup is where this passion shines brightest, and with ‘Rolling with Champions,’ Birla Tyres is proud to be part of that journey. This partnership is our way of celebrating the champions—both on the pitch and on every road.”
The DP World Asia Cup is one of cricket’s most celebrated tournaments, bringing together the continent’s top teams on a global stage. Birla Tyres’ partnership amplifies its mission to connect with audiences through platforms that inspire pride, performance, and unity.
Birla Tyres has been a trusted name in Indian tyre manufacturing, known for its quality, durability, and performance across commercial and off-road segments. Now, under new leadership and promoters, the company is entering a bold new phase of revival and reinvention. By combining its rich legacy with innovation, fresh capital, and a renewed customer focus, Birla Tyres is poised to deliver cutting-edge, high-performance mobility solutions for both Indian and global markets.
