Birla Carbon, a prominent manufacturer of premium carbon-based solutions, has officially launched Continua™ 8030 SCM, a circular material aimed at fulfilling the rising sustainability demands of clients across the Indian subcontinent and Asia.
Following the introduction of the Continua™ brand in 2021, Birla Carbon is broadening its range of circular products from India. The launch of Continua™ 8030 SCM underscores Birla Carbon’s dedication to sustainable innovation and positions the company as a dependable partner for customers looking to meet their sustainability objectives.
Rajeev Sonthalia, Director of Birla Carbon, emphasized the company’s commitment, stating, “As a member of the Aditya Birla Group, our mission is to be a Force For Good. We strive to integrate circularity and sustainability into our innovation approach. This effort not only meets the increasing market demand for sustainable solutions but also positively impacts our planet. We recognize that collaboration is essential in our journey through the sustainability landscape, and this launch reflects our dedication and progress in that direction.”
John Loudermilk, President and CEO of Birla Carbon, noted, “The release of Continua™ 8030 is a significant step in our sustainability journey in India and Asia. This product demonstrates our commitment to providing high-quality, sustainable solutions that enable our customers to boost the recycled content of their products while maintaining operational efficiency. Together with our partner Finster, we aim to establish new standards for sustainability and quality in the region. Our purpose of ‘Share the Strength’ inspires us to work closely with our customers to translate sustainability and circularity into tangible results through ongoing innovation.”
Key Features of Continua™ 8030 SCM:
- Sustainability Commitment: Continua™ 8030 SCM is part of Birla Carbon’s pledge to sustainability, enhancing circular product content and assisting customers with their environmental initiatives.
- Reliable Large-Volume Supply: Produced locally in India, Continua™ 8030 SCM ensures a consistent supply of high-quality materials that meet the stringent requirements of various industries.
- Consistent Quality: Strict control over feedstock and top operational standards guarantee uniformity in delivery from batch to batch.
- Comprehensive Technical Support: Birla Carbon offers extensive technical assistance to facilitate the seamless integration of the product, optimizing performance in various applications.
- Advanced Quality Assurance: Supported by modern laboratories and quality control processes, Continua™ 8030 SCM assures superior quality and reliability.
- Tailored Solutions: Customized blended solutions designed to address both operational and sustainability needs.
Vishesh Agarwal, CEO of Finster Black Pvt. Ltd., expressed enthusiasm for the partnership, stating, “Continua™ 8030 SCM aligns seamlessly with our sustainability goals, and our collaboration underscores our mutual commitment to advancing sustainability and innovation in India’s tire recycling sector. The support from Birla Carbon is crucial as we enhance our production capabilities.”
This strategic joint venture allows Continua™ to be accessible to clients in India and Asia, helping them meet their sustainability targets and make circularity a reality. Birla Carbon stands as a key global supplier of carbon-based solutions. As a flagship entity of the Aditya Birla Group, a leading Indian multinational,
Birla Carbon offers innovative and sustainable carbon black solutions that improve the performance of a range of products, including paints, coatings, inks, plastics, adhesives, sealants, textile fibers, mechanical rubber goods, and tires.
Operating in 14 countries with 17 manufacturing facilities and three advanced technology centers in Marietta (USA), Taloja (India), and Sambreville (Belgium), the company is at the forefront of industry innovation. Birla Carbon’s Sustainability Strategy – Share the Future report emphasizes employee safety, environmental stewardship, efficient carbon use, and socially responsible operations.
