Birla Carbon, a leading manufacturer and supplier of high-quality carbon black solutions, is all set to participate in CHINACOAT 2022. The event will be held from February 22 – 24, 2022, in Guangzhou, China. As one of the flagship businesses of the Aditya Birla Group, the company provides innovative sustainable carbon black solutions that enhance the performance of various industries, including paints and coatings, inks and toners, plastics, adhesives, sealants, textile fibres, mechanical rubber goods, and tires, Energy Systems, and Sustainable Carbonaceous Materials. The company will showcase its range of carbon-based solutions at Hall 1.1 and Booth E17.
With a focus on the coatings industry’s sustainability requirements, Birla Carbon aims to incorporate measurable reductions in carbon footprint and functional qualities into its products. The company will display its industry-leading Raven and Continua™ SCM sustainable carbon black solutions at the event. These solutions help balance uniform dispersion, rich jetness, and blue undertone in all coatings formulations while preserving the correct viscosity.
Birla Carbon intends to help customers create the perfect solution while making their carbon formulations more sustainable. John Davidson, Chief Sales & Marketing Officer at Birla Carbon, expressed his thoughts on the participation, saying, “By being a part of CHINACOAT 2022, we have a fantastic opportunity to ‘Share the Strength’ through our creative solutions while collaborating and developing long-lasting answers to our customers’ application needs.”
John Davidson added that the technical experts at Birla Carbon strive to work with customers to develop solutions using their in-depth expertise in pigment formulation, dispersion, and selection. The company will display a range of sustainable solutions developed at scale, with technical expertise, superior quality, and global reach, to enhance product sustainability and circularity. Some of the significant solutions to be displayed during the exhibition are Continua™ 8510P SCM, Raven P5 Ultra, Raven L, Raven 1010, and Raven 2500 Ultra.
Continua™ SCM by Birla Carbon is a range of sustainable solutions that helps reduce the carbon footprint of customers and adds an element of sustainability to the powder coatings market. Raven carbon blacks provide pigmentation (colour and undertone) for a wide variety of coatings applications. The unique surface chemistries of Raven carbon blacks promote easy dispersion, good stability, and flow to help achieve optimal performance.
Birla Carbon will highlight its innovations and connect with customers to find the right solutions for their particular coatings challenges at CHINACOAT 2022. The company’s Sustainable Operational Excellence (SOE) strategy focuses on employee safety, environmental stewardship, efficient use of carbon sources, and operating in a socially and ethically responsible manner. Birla Carbon’s footprint extends across 12 countries with 16 manufacturing facilities and two state-of-the-art technology centres in Marietta (USA) and Taloja (India), providing industry-leading innovation.
