Udaipur-based D2C fashion brand Beyoung announced plans on Wednesday to open 100 new offline stores by the end of this fiscal year. The company aims to launch 30 of these stores by the end of this year, focusing on states like Rajasthan, Uttar Pradesh, and Tamil Nadu.
As part of its aggressive expansion into tier 2, 3, and 4 cities, Beyoung recently inaugurated a store in Bhilwara. The brand’s ambitious plan includes opening 300 stores over the next three years. The expansion strategy also involves scaling up marketing, technology, logistics, and product categories to enhance the overall customer experience.
“This is a huge step in our journey of offline expansion in tier 2, 3, and 4 cities. We are looking forward to offering quality products in many more cities. We will also be adding more categories in the year ahead,” said Shivam Soni, Founder of Beyoung.
The company aims to achieve a Gross Merchandise Value (GMV) of ₹650 crore by 2027 and strengthen its omnichannel presence. Founded in 2018, Beyoung has successfully delivered over 2 million online orders and boasts around 3 million customers. The brand’s product range includes plain t-shirts, joggers, cargo pants, and urban shirts for both men’s and women’s fashion wear, with a current GMV of ₹200 crore.
Beyoung’s rapid growth and offline expansion reflect the increasing demand for fashion products in India’s smaller cities, as the brand continues to cater to a broader audience and enhance its market presence.
