Beesline International SAL, a leader in natural skincare and personal care products, has selected Centric PLM™ to support its global growth and enhance regulatory and scientific data management. This partnership marks a key step in Beesline’s strategic transformation as the company scales its operations across new international markets.
Established in 1993 by Mohamad Arayssi and Maha Arayssi Rifai, Beesline develops and manufactures products in ISO 22716-certified facilities located in Lebanon, Egypt, and the UAE. With a presence in over 20 countries, Beesline is actively expanding in Europe—including Italy, France, Germany, and Cyprus—and experiencing fast-paced growth in China.
Maha Arayssi Rifai, Co-Founder and Chief Scientific Officer, emphasized the value of the new platform:
“Centric PLM enables our scientific teams to align formulation development with changing regulatory requirements in real time. This connectivity ensures agility in our R&D processes and allows us to stay ahead of market needs with scalable, science-backed innovation.”
Beesline will implement Centric PLM for Cosmetics and Personal Care to unify product data, regulatory information, supplier inputs, and artwork workflows into a centralized, digital system. This integration is expected to improve speed-to-market, increase efficiency, and maintain quality across all product categories.
According to Ghassan Geara, IT Director at Beesline, “After a comprehensive evaluation, Centric PLM emerged as the optimal solution due to its compatibility with compliance tools like FoodChain ID and its proven success in the cosmetics sector. Its integration capabilities will enhance coordination across our systems and support better operational decisions.” The digital platform is set to improve accuracy and visibility throughout the product lifecycle by bringing together formulation, compliance, and design data in one place.
Chris Groves, CEO of Centric Software, remarked, “We are proud to collaborate with Beesline as they scale their global footprint and advance their innovation journey. Their vision for sustainable growth is well aligned with our goals. Centric PLM will help them navigate complex international markets while streamlining product development.”
With Centric PLM, Beesline aims to build on its strong foundation and remain competitive in a fast-evolving industry, while upholding its commitment to safety, quality, and sustainability. Headquartered in Silicon Valley, Centric Software delivers advanced product lifecycle management (PLM) solutions tailored for food and beverage companies, retailers, and brands operating across multiple product categories. With deep expertise in fast-moving consumer goods, Centric helps businesses manage every stage of product development — from design and sourcing to packaging, compliance, and sales — all through a centralized, intelligent platform.
Centric PLM™ is designed specifically for the complex needs of the food and beverage industry. The platform brings together regulatory workflows, formulation management, supplier collaboration, labeling, and production tools in one connected system. Built-in industry standards and smart features support better decision-making, reduce launch timelines, and improve product quality. Companies using Centric PLM™ have reported productivity gains of up to 50% and a 60% reduction in time-to-market.
Centric Visual Boards™ offer a new approach to managing product assortments. This visual planning tool integrates real-time data and imagery from across business systems into a single, easy-to-use interface. It allows teams to align product offerings with consumer demand quickly and efficiently, helping shorten development cycles and improve market relevance.
Centric PXM™ (Product Experience Management) unifies product data, digital assets, and content delivery under one system. By combining PIM, DAM, content syndication, and digital shelf analytics, it helps brands streamline the path from development to market. This integrated solution supports channel expansion, higher conversion rates, and stronger margins. Centric Software’s solutions are recognized for their fast deployment, high user engagement, and measurable business impact. Trusted by leading companies worldwide, Centric consistently ranks at the top of industry reports for innovation, customer satisfaction, and return on investment.
