Bajaj Electricals Limited has appointed Krishnan Sundaram as Chief Growth & New Business Officer, effective August 11, 2026. In his new role, Mr Sundaram will focus on identifying and developing new business opportunities and supporting the company’s next phase of growth.
Mr Sundaram will be responsible for evaluating new opportunities, building new businesses and scaling growth initiatives across Bajaj Electricals. His mandate will include strengthening the company’s existing portfolio while identifying new areas that can create value for customers and stakeholders.
He brings more than 26 years of experience across business management, growth strategy, marketing, innovation, category development and P&L management. Before joining Bajaj Electricals, Mr Sundaram served as Chief Executive Officer of Vini Cosmetics. Earlier, he spent more than two decades with Hindustan Unilever Limited and Unilever PLC, where he held leadership positions across India and international markets. His experience includes business building, consumer strategy, innovation and transformation.
Shekhar Bajaj, Chairman, Bajaj Electricals Limited, welcomed Mr Sundaram to the company and said his experience in developing businesses, driving innovation and creating new categories would add strength to the leadership team. Sanjay Sachdeva, Managing Director and CEO, Bajaj Electricals Limited, said Mr Sundaram would lead the company’s growth and new business agenda. He highlighted his consumer-focused approach, commercial experience and track record in driving business transformation as important strengths for the role.
The appointment comes as Bajaj Electricals continues to strengthen its presence across consumer products and lighting solutions. The company operates in the appliances, fans and lighting segments and has built a portfolio serving both residential and professional customers.
Bajaj Electricals, headquartered in Mumbai, reported a turnover of ₹4,462 crore in FY2025-26. Established in 1938, the company is part of the Bajaj Group and has operated in the consumer products and lighting sectors for more than eight decades. Its consumer products portfolio includes appliances and fans, with brands such as BAJAJ and Morphy Richards. The company’s lighting business covers consumer and professional lighting solutions, including LED lamps, fixtures, panels and battens.
Bajaj Electricals also offers wires and switchgear and provides specialised lighting solutions for streets, sports facilities, industrial and commercial projects and infrastructure developments. Its professional lighting business also undertakes turnkey illumination projects.
