Axalta, a leading global coatings company, has been appointed as a recommended refinish supplier for BMW Group in regions where BMW’s own paint brand, ColorSystem, is not available. This new partnership, effective from January 2025, spans several years and covers BMW Group’s dealerships and collision repair shops in over 50 countries globally.
Additionally, BMW Group has expanded its partnership with Axalta, appointing the company as a supplier for ColorSystem in both the United States and China. Axalta has been the exclusive ColorSystem supplier in Europe and South Africa for several years. The ColorSystem is known as one of the most advanced paint systems globally.
Fabien Boschetti, Sales Vice President for Axalta Refinish in Europe, commented, “Through a rigorous tender process, Axalta has consistently met BMW Group’s high standards for quality, efficiency, and sustainability. We are committed to supporting BMW’s global network with our innovation and operational excellence.”
As part of this agreement, Axalta will supply its Fast Cure Low Energy technology paint system, which offers benefits such as reduced carbon emissions and energy consumption, along with top-tier training support. Axalta, a leader in the coatings industry, provides innovative, sustainable, and aesthetically appealing solutions across a variety of sectors, from automotive and industrial applications to electric motors and building facades. With over 150 years of experience, Axalta continues to serve more than 100,000 customers in over 140 countries with its advanced coatings and application systems.
