Luxury car manufacturer Audi has announced a price hike for all its models in India, effective from June 1, 2024. The German automaker stated that the price increase will be approximately 2% across its entire product lineup, resulting in a hike ranging from Rs 80,000 to Rs 4 lakh on the ex-showroom price.
Balbir Singh Dhillon, Head of Audi India, explained the decision, citing rising input costs as the primary factor behind the price adjustment. He emphasized the company’s commitment to ensuring sustainable growth for Audi India and its dealer partners, while also striving to minimize the impact of rising costs on customers.
Audi India reported strong sales performance for the fiscal year 2023-24, with a total of 7,027 units sold, marking an impressive 33% growth compared to the previous year. Additionally, the Audi Approved: plus segment, which focuses on pre-owned vehicles, experienced a remarkable 50% growth during the same period.
Audi’s product portfolio in India spans a wide range, catering to various segments of the luxury car market. From entry-level models like the Q3 SUV and A4 sedan to flagship models such as the Audi Q7 and Q8, the brand offers an extensive lineup of premium vehicles. Moreover, Audi has been actively promoting electric mobility in India with offerings like the Audi e-tron GT, Audi Q8 55 e-tron, and Audi RS e-tron GT, reflecting its commitment to sustainable transportation solutions.
As Audi prepares to implement the price hike next month, customers can expect adjustments across the brand’s entire range of luxury vehicles, reaffirming Audi’s position as a leading player in India’s upscale automotive market.
