The Atlas Copco Group has introduced an updated corporate identity, showcasing a fresh Group logo, a new visual identity, and an impactful Group message: “Technology that transforms the future.” While the Atlas Copco brand will continue to feature its classic blue and white logo on products and services, this refresh marks a new phase for the Group. The Group’s diverse portfolio, which includes approximately 50 distinct brands such as Edwards, Isra, Leybold, LEWA, and Chicago Pneumatic, will retain their unique identities and value propositions.
The Atlas Copco Group’s recent unveiling of its new brand identity, including a refreshed Group logo, visual identity, and the message “Technology that transforms the future,” represents a strategic move to align its brand with its evolving role in the global market. As industries worldwide rapidly progress, Atlas Copco aims to demonstrate its commitment to pioneering technological advancements and future-oriented solutions.
This rebranding initiative helps to consolidate the Group’s diverse portfolio of around 50 brands under a unified identity, reinforcing the cohesion and collective strength of the Group. By maintaining the individuality of each brand while emphasising its connection to the overarching Atlas Copco Group identity, the company seeks to enhance its global presence and market impact. The new branding symbolises Atlas Copco’s dedication to innovation and sustainability and its role as a leader in transforming industries for a better future.
Mats Rahmström, President and CEO of Atlas Copco Group, emphasized the significance of the brand diversity in driving business success. “Our approach to decentralization is key to our strategy. The new Atlas Copco Group brand will serve as an overarching identity for all our brands, including Atlas Copco itself. This change allows our individual brands to retain their uniqueness while highlighting the strength of being part of a larger collective,” Rahmström stated.
The newly adopted motto, “Technology that transforms the future,” mirrors the Group’s aim to significantly impact society. Rahmström further noted, “Our clients are often leaders in revolutionising their sectors and advancing progress. The Atlas Copco Group supports them by enhancing productivity, safety, quality, and energy efficiency. It’s our innovative technology and dedicated people that set us apart.”