British ultra-luxury carmaker Aston Martin is highly optimistic about the Indian market and is actively working to expand its presence, aiming to capture the growing demand even in Tier II and Tier III cities. According to a company official, this demand surge is significant, and the company is poised to take advantage of it.
On Thursday, Aston Martin unveiled its all-new Vantage model in India, priced at Rs 3.99 crore, reflecting its strategy to introduce new models in the Indian market concurrently with global launches. Anand, Vice President of Operations at Aston Martin New Delhi, the official importer of Aston Martin vehicles in India, emphasized the importance of the Indian market for the brand.
Speaking on the sidelines of the Vantage launch, he stated, “India is an essential and promising market, which is why you will notice that Aston Martin is introducing all the models available globally in India as well.” Looking ahead, Anand shared that the company plans to globally launch its V12 flagship model on September 2, which is still under wraps regarding its official name.
Notably, this flagship model will be available for Indian customers immediately after its global debut, marking a significant first for the brand. The Indian market has witnessed a remarkable potential growth of nearly 35 to 40 percent over the last two years, particularly in the super luxury segment where Aston Martin operates.
The company offers a range of models in India, from the Vantage to the SUV DBX, priced between Rs 3.99 crore and Rs 4.99 crore. “Aston Martin New Delhi has experienced growth exceeding 90 percent compared to last year’s figures,” Anand revealed, although he refrained from disclosing exact numbers due to restrictions imposed by the company’s global policy.
Regarding expansion plans, Anand noted, “Currently, we have one showroom in Delhi, and we plan to open another in Bangalore towards the end of next year. We’re taking a measured approach, progressing step by step.” He further highlighted the significance of the southern Indian market, acknowledging that the region’s automotive sector, especially in the super luxury sports car segment, is expanding faster than in the North.
He also mentioned the substantial traction the company is gaining from Tier II and Tier III cities, which is an encouraging trend that has prompted the company to begin its southern expansion with Bangalore. Elaborating on the factors driving the growth of the super luxury car market in India, Anand pointed to the robust growth of the Indian economy and the automotive sector over the past three years.
“Since the COVID-19 pandemic, we have observed several shifts in the Indian market, including a marked increase in interest in the super luxury segment. The overall economy has been trending upward, and this shift has translated into greater demand for high-end vehicles,” he explained. The acceptance of ultra-luxury vehicles in India has notably increased over the last three years, driven by the efforts of Aston Martin and its competitors, who are all experiencing steady growth.
“We’re witnessing the introduction of new models and a more aggressive approach by brands in India, as customers now expect immediate availability of globally launched models in the Indian market,” Anand added, highlighting the growing sophistication and expectations of Indian luxury car buyers.
Aston Martin is a premier British luxury car manufacturer renowned for its high-performance sports cars and grand tourers. With a legacy of elegance and innovation, the brand offers iconic models like the Vantage and DBX, blending cutting-edge technology with exquisite craftsmanship. Committed to exceptional quality, Aston Martin continues to set standards in the luxury automotive market.
