ASK Automotive Limited has revealed that its Board of Directors has approved a strategic partnership with TD Holding GMBH (TDH) to produce, market, and sell sunroof control cables and helix cables for passenger vehicles. At a meeting on June 25, 2025, the Board gave the green light to establish a new joint venture (JV) that will be formed upon signing a Joint Venture Agreement (JVA). According to official filings, ASK Automotive will hold a 49% stake in the new venture, while TDH will own the remaining 51%.
ASK Automotive intends to invest ₹2.45 crore in the JV over multiple phases, starting with an initial ₹49 lakh at the time of incorporation. The collaboration will adhere to the regulations set forth under SEBI’s Listing Obligations and Disclosure Requirements (LODR) Regulations, 2015, and will be in line with the SEBI Master Circular issued on November 11, 2024.
Additional details regarding the structure, business model, and execution plans of the joint venture will be shared after the formal signing of the JVA. This partnership represents a significant move for ASK Automotive as it expands its product offerings in the automotive components sector.
Founded in 1988, ASK Automotive Limited is a prominent Indian manufacturer of auto components, specializing in safety systems, braking systems, lightweight precision parts, and control cables for the automotive industry.
The company is a leading supplier of advanced braking systems for two-wheelers in India and holds a strong market presence. Its product portfolio includes brake shoes, disc brake pads, brake panels, brake linings, and mission-case assemblies, serving original equipment manufacturers (OEMs) in the two-wheeler, passenger vehicle, and commercial vehicle segments, covering both conventional and electric vehicles.
ASK Automotive also manufactures aluminum-based lightweight components, offering services like die-casting, machining, painting, and assembly for both automotive and non-automotive sectors. Additionally, the company produces a variety of safety control cables used in braking, clutch, throttle, speedometer, and other vehicle functions, mainly for two-wheelers and electric vehicles.
With multiple manufacturing facilities across India, ASK Automotive operates near key OEM hubs, ensuring quality standards in line with IATF 16949, ISO 9001, ISO 14001, and ISO 45001 certifications. The company places a strong emphasis on research and development, creating innovative solutions for both internal combustion and electric vehicles, as well as non-automotive applications.
ASK Automotive also maintains global collaborations and joint ventures, exporting its products to various countries. With a workforce of over 6,000 employees, the company continues to grow and expand its footprint in the automotive components industry.
