Ascendion, a leader in AI-driven software engineering services, has acquired UXReactor, a prominent user experience strategy and design firm based in Bengaluru. This acquisition aims to strengthen Ascendion’s ability to create human-centered digital experiences that drive business success.
This strategic acquisition follows Ascendion’s recent growth initiatives, including the purchase of NitorInfotech, the introduction of four global AI Studios, and the opening of a Latin America headquarters in Mexico within the past two years. By incorporating UXReactor’s expertise, Ascendion expands its capabilities in areas like user experience strategy, product experience design, UX research, platform design, and digital innovation, all powered by AI software engineering.
Karthik Krishnamurthy, CEO of Ascendion, said, “This collaboration enhances Ascendion’s ability to generate long-term, high-value results for clients, further underscoring our commitment to advancing AI-powered software engineering. With the strength of our ASCENDION AVA+ platform and skilled engineers, UXReactor will enable us to design, build, and scale innovative experiences more efficiently, all powered by AI.”
Founded in 2015 and headquartered in Pleasanton, California, UXReactor excels in experience innovation, with experts across the US, Asia, and South America. The firm works with a range of clients, from startups to Fortune 500 companies.
The acquisition builds on a partnership that began in 2024 and has already delivered impressive client outcomes, such as accelerating a billion-dollar market opportunity for a Silicon Valley software company, increasing execution speed by 40% for a fintech company, and contributing to a large-scale digital transformation initiative for millions of users at a UK bank. Satyam Kantamneni, CEO of UXReactor, shared, “Exceptional digital experiences start long before any code is written. As AI-driven software transforms industries, expectations for seamless, integrated user experiences have increased. Joining Ascendion will enable UXReactor to help clients navigate this change, providing critical strategy and design expertise to bring new ideas to life and deliver extraordinary value.”
With the acquisition, UXReactor’s Experience Studio in Silicon Valley will facilitate user experience design workshops for software products and digital consumer experiences. This union combines UXReactor’s design methodologies with Ascendion’s engineering prowess and ASCENDION AVA+ platform to further elevate digital experiences.
UXReactor is a renowned Experience Strategy and Design consultancy that empowers enterprises to drive growth and enhance performance through human-centered design. Headquartered in California, with teams based in India and Colombia, the company has been featured on the Inc. 5000 list from 2020 to 2023. Specializing in complex user experience solutions for enterprise software and technology sectors, UXReactor leverages its deep expertise in user research, design strategy, and experience innovation to serve a wide range of clients, from Fortune 500 companies to rapidly scaling startups.
Ascendion, meanwhile, is a premier provider of AI-driven software engineering solutions, helping businesses innovate more efficiently and effectively. Partnering with over 400 Global 2000 clients across North America, APAC, and Europe, Ascendion tackles challenges in applied AI, cloud technology, data, experience design, and workforce transformation. Supported by more than 11,000 experts and guided by its proprietary EngineeringAI approach, Ascendion delivers high-impact outcomes that foster trust, unlock value, and accelerate business growth. Headquartered in New Jersey with a presence in over 40 global locations, Ascendion combines scale, agility, and innovation to engineer the future.
