Applied Intuition has unveiled its next-generation, end-to-end autonomy stack designed specifically for passenger vehicles, marking a major expansion of its product line to include advanced driver-assistance systems (ADAS). This new solution is aimed at automotive manufacturers, offering a scalable platform to deploy L2++ features with potential for growth into L3 and L4 autonomy.
The Self-Driving System (SDS) for Automotive integrates a full spectrum of autonomy functions, including perception, planning, and control, into a single, cohesive system. This architecture delivers high-performance, safe, and human-like driving capabilities, with the added benefit of a transparent “white box” design that ensures full system visibility for safety validation and seamless integration with vehicle-specific features.
“Our goal is to help automakers create vehicles that are safer, more intelligent, and constantly improving. As the automotive industry transitions into the era of smart mobility, we’re empowering OEMs to have full control over the autonomy stack, enabling them to stand out in the market,” said Qasar Younis, co-founder and CEO of Applied Intuition.
Recent advancements in artificial intelligence (AI), including end-to-end system architectures and data scaling, have significantly advanced autonomy capabilities. These innovations are helping automakers achieve more sophisticated driving features that can safely navigate complex urban environments. Meanwhile, essential ADAS functions such as automatic emergency braking (AEB), parking assistance, and highway pilot remain key safety features for the mass market.
Automakers now face the challenge of integrating cutting-edge L2++ capabilities while ensuring their systems remain cost-effective, safe, and compliant with evolving regulatory standards. Applied Intuition’s solution allows for greater transparency and customization compared to traditional “black box” systems, providing OEMs with the flexibility to create tailored autonomy experiences across their vehicle lineup.
The SDS for Automotive’s flexibility extends to hardware and sensor compatibility, supporting a variety of sensors, compute platforms, and ECUs that OEMs may need. The Software-Defined System (SDS) for Automotive brings together a unified platform designed to support L2++ ADAS capabilities, enabling advanced driver assistance with scalability for future developments. It is backed by a comprehensive toolchain for development and validation, while also supporting continuous feature updates even after vehicles are in production.
With its open, white-box architecture, SDS offers automakers deep transparency, flexibility for customization, and the ability to build in-house expertise. It is engineered for cost-efficient deployment using widely available sensors and compute solutions, and its seamless integration with existing vehicle systems reflects Applied Intuition’s proven experience in vehicle operating systems.
Peter Ludwig, co-founder and CTO of Applied Intuition, emphasized the importance of the system’s flexibility: “SDS for Automotive combines cutting-edge autonomy technology with the transparency and customization that OEMs need. This will help accelerate the development and deployment of smarter, safer vehicles.”
The technology behind SDS for Automotive draws from Applied Intuition’s experience in autonomous solutions for trucks, defense equipment, and mining operations. These sectors demand the highest levels of reliability and adaptability, showcasing the robustness of the company’s platform for diverse and high-stakes applications.
“SDS for Automotive is built on the same core technology that powers the most demanding industries. Every component is designed with safety and reliability in mind, ensuring it meets the evolving needs of the market while maintaining high performance,” said Mr Ludwig.
Founded in 2017, Applied Intuition is a leader in the development of vehicle intelligence, providing the necessary tools and systems to help manufacturers bring intelligent, AI-driven vehicles to market faster. The company serves top automakers, defense agencies, and industries such as trucking, mining, agriculture, and construction. With a global presence in locations such as Mountain View, CA, London, Munich, Tokyo, and Seoul, Applied Intuition is accelerating the widespread adoption of safe, autonomous vehicle technology.
