Silicon Valley-based software firm Applied Intuition has teamed up with Japan’s commercial vehicle manufacturer Isuzu Motors to develop autonomous trucking technologies aimed at optimizing logistics and addressing the critical shortage of truck drivers.
Truck driver overwork is a significant public health issue in Japan, with nearly 84% of drivers experiencing related health problems. Recent data reveals that truck drivers account for 34.3% of overwork-related deaths. In response to this crisis, the Japanese government revised its Labor Standards Law, limiting annual work hours to 3,300 hours, including breaks.
This new regulation has heightened concerns about driver shortages in an industry already bracing for a 36% decline in drivers by 2030, a challenge referred to as “The 2024 Problem.” This anticipated shortfall threatens to disrupt supply chains and jeopardize Japan’s reputation for reliable service.
The partnership between Applied Intuition and Isuzu Motors seeks to expand logistics solutions and alleviate driver shortages by introducing advanced autonomous driving technology in Japan. In April 2024, Isuzu Motors outlined its mid-term management plan, “ISUZU Transformation – Growth to 2030 (IX),” which positions automated driving solutions as a key focus area.
Applied Intuition’s technology, designed with automotive original equipment manufacturers (OEMs) in mind, aims to help OEMs develop safe, intelligent autonomous systems, facilitating the rapid development, validation, and deployment of these technologies.
“Applied Intuition is dedicated to enabling our OEM customers to integrate next-generation technology into their vehicles. Our collaboration with Isuzu represents a significant step forward in advancing commercial trucking autonomy,” said Qasar Younis, co-founder and CEO of Applied Intuition.
Shinsuke Minami, president and COO of Isuzu Motors Ltd., added, “Partnering with Applied Intuition will significantly boost the development of autonomous driving technology and lay a strong foundation for Isuzu’s future autonomous trucking business.”
