Bhavish Aggarwal, CEO of Ola Electric, made a significant announcement today, revealing that the company’s electric products will soon be accessible through the Open Network for Digital Commerce (ONDC) platform. In a statement that highlights a new strategic direction, Aggarwal mentioned that beginning next week, Ola Electric’s entire range of products will be available on ONDC.
He underscored the transformative potential of this move by stating, “ONDC is the future of commerce.” Aggarwal’s announcement marks a notable shift in Ola Electric’s approach to distribution. Rather than focusing solely on expanding its own network of stores, which currently numbers around 800, or establishing exclusive dealerships, the company is opening up its sales channels to a broader audience.
This means that any retailer with a shop anywhere in India will now have the opportunity to sell Ola Electric scooters. This move is aimed at significantly expanding the company’s reach and making its products more accessible to a wider customer base. Ola Electric, headquartered in Bengaluru, has recently gone public, and its financial performance has been a topic of discussion.
The company reported a significant increase in its revenue for the first quarter compared to the same period last year. However, despite this revenue boost, the company’s losses for the quarter have also grown. For Q1, the company reported a loss of Rs 347 crore, an increase from the Rs 267 crore loss reported in the corresponding quarter of the previous year.
In addition to its expansion into new sales channels, the company has been active in expanding its product lineup. The company has recently launched three new electric bikes—Ola Roadster, Roadster X, and Roadster Pro. These new models are being offered at competitive prices, starting from Rs 74,999. The launch of these new electric bikes underscores Ola Electric’s commitment to providing affordable and innovative transportation solutions in the growing EV market.
With this strategic shift towards integrating with ONDC and opening up its sales network to various retailers across India, the company is positioning itself to take advantage of new opportunities in the evolving digital commerce landscape. This approach reflects a broader trend of leveraging digital platforms to enhance market reach and streamline distribution processes.
Ola Electric, based in Bengaluru, is a leading electric vehicle manufacturer known for its innovative and affordable e-scooters and bikes. The company recently expanded its reach by joining the ONDC network, allowing any retailer to sell its products. With a focus on sustainable transportation, the company offers competitive pricing and a growing range of electric vehicles.
