The Amara Raja Group, a global enterprise valued at $2 billion, has announced the launch of the third edition of the ‘Better Way Awards.’ These awards are aimed at recognizing and supporting outstanding individuals and organizations that have made significant contributions to rural communities through innovative entrepreneurship.
The awards are designed to support and celebrate rural talent throughout the country, highlighting the Group’s ongoing dedication to creating greater opportunities for underserved communities. By shining a spotlight on rural entrepreneurs, the initiative aims to empower those driving positive change at the grassroots level.
The competition is divided into three distinct categories, each tailored to recognize key areas of rural development. These include efforts that promote employment for women, boost rural income generation, and foster innovation in agriculture-based businesses.
Each category offers a cash prize of Rs. 3 lakh, providing not only financial support but also encouragement for the winners to continue their impactful work. This structure reflects the Group’s commitment to nurturing sustainable growth and entrepreneurship in rural regions.
Rural entrepreneurs face unique challenges compared to those in urban areas, often being first-generation business owners who struggle with limited resources and guidance. Despite these hurdles, they demonstrate remarkable creativity and play a vital role in fostering economic growth, creating jobs, and improving their communities.
A distinguished panel of experts will evaluate participants based on their social impact, contribution to local employment, and community development. Past award recipients include Thanima Products and Marketing (Kerala), Siyanjali Retails (Himachal Pradesh), Farm2Fam (Maharashtra), Resham Sutra (Ranchi), Bhaumya Innovations (Telangana), and Shreeja Mahila Milk Producer Company (Tirupati). In addition to the monetary prize, winners will receive continued mentorship and support to help scale their ventures and sustain their positive impact.
Amara Raja Energy & Mobility Limited (ARE&M) offers a comprehensive portfolio of energy and mobility solutions, spanning energy storage systems, Lithium-ion cell production, a wide range of EV chargers, Li-ion battery pack assembly, and automotive and industrial lubricants. The company is actively involved in researching advanced battery chemistries to drive future innovations. ARE&M stands as one of India’s largest producers of energy storage products catering to both automotive and industrial sectors.
Amara Raja is a trusted partner for key players in telecom, UPS, railways, power, and oil & gas industries, with its industrial battery brands—PowerStack®, AmaronVolt®, and Quanta®—widely recognized in the market. Its automotive battery brands, Amaron® and Powerzone, lead the Indian market and are distributed through an extensive nationwide network of dealers and service centers. The company maintains original equipment (OE) supply partnerships with major automobile manufacturers such as Tata Motors, Maruti Suzuki, Hyundai, Honda, Mahindra & Mahindra, Ashok Leyland, and Ford India. Amara Raja’s products are also exported to over 50 countries, reinforcing its global footprint in the energy storage and mobility space.
