Brakes India and ADVICS join forces to revolutionize braking systems in India’s light vehicle market. Their collaboration, built on a 20-year foundation, will focus on developing advanced braking technology, including Electronic Stability Control (ESC).
This new venture, a greenfield project with a 51% stake held by Brakes India, will require an investment exceeding 500 crore. Located in southern India, it’s expected to create over 300 jobs in the coming years.
Brakes India’s President of Light Vehicles, Vasudevan K, emphasized the venture’s commitment to cater to India’s growing demand for electric vehicles and autonomous driving features. He sees Brakes India’s local expertise perfectly complementing ADVICS’s global technology.
Keizo Oda, Chief India Officer at ADVICS, expressed confidence in this partnership, leveraging Brakes India’s experience. He also highlighted the aim to provide Indian consumers with advanced braking technology for improved safety and efficiency.
This collaboration signifies Brakes India’s ongoing commitment to R&D and localization, solidifying its position as a leader in India’s auto industry.
