Premier Laser, a pioneer in India’s manufacturing industry, is showcasing its latest range of advanced laser technology solutions at Laser World of Photonics India. Under the visionary leadership of Murtaza Eranpurwala, Premier Laser has evolved from its humble beginnings as United Traders in 1972 to a renowned name in the CNC and laser cutting machinery sector. This year’s showcase marks a significant milestone in the company’s commitment to innovation, quality, and customer-centric solutions.
From Humble Beginnings to Industry Leadership
Founded in 1996 and restructured in 2005, Premier United initially focused on high-quality gas regulators. By 2007, the company officially entered the CNC and plasma cutting machine market, rapidly expanding its product lineup to meet the evolving needs of Indian industries. A key milestone was reached in 2019 with the establishment of a manufacturing facility in Bangalore, followed by the commencement of in-house machine manufacturing operations in 2023. This journey underscores Premier Laser’s dedication to setting new standards in domestic machinery production.
Showcasing the Future of Laser Technology
At Laser World of Photonics India, Premier Laser will highlight its latest innovations, including the state-of-the-art 3015 model, a 2D plate-cutting machine with power scalability from 3kW to 6kW. This machine exemplifies the company’s philosophy of combining flexibility with long-term value, allowing customers to upgrade their equipment as their businesses grow. Attendees can expect to see demonstrations of how Premier Laser’s solutions efficiently process a wide range of metallic and non-metallic materials, making them ideal for diverse industrial applications.
Commitment to Quality and Reliability
Premier Laser’s product range is known for its durability and performance, attributes that stem from rigorous procurement, research and development, production, quality testing, and after-sales service protocols. By sourcing materials from Europe and Japan, Premier Laser ensures that its machines meet stringent international quality standards. “The biggest challenge in the beginning was sourcing quality components and skilled people,” reflects Murtaza Eranpurwala, Head of Marketing. Today, these challenges have been transformed into strengths that set Premier Laser apart from its competitors.
Customer-Centric Solutions
Premier Laser’s approach to customer satisfaction is deeply ingrained in its operations. The company’s commitment to providing long-term value is evident in its product designs and service philosophy. “If you give with an open heart, it will work with an open heart. That’s how we approach all our machines,” says Murtaza. This ethos has helped Premier Laser build lasting relationships with clients, including industry giants such as Tata, Reliance, ACC, and Bangalore Airport.
Expanding Footprint Across India
With a dedicated team of 57 employees and a specialized unit of 10 for laser cutting, Premier Laser serves a wide range of industries across India. The company has a strong presence in regions like Pune and West India, with plans to further expand its footprint. While East India has been slower to adopt advanced machinery, Premier Laser remains committed to bringing its innovative solutions to every corner of the country.
Vision for the Future
Premier Laser’s mission is to become India’s most reliable leading brand through continuous growth and to provide sustainability as the first choice of customers with its product and service quality. The company’s vision is to design, produce, and deliver safe, high-quality, and efficient machine tools that contribute to the success of its customers.
