Pratap Tex-Chem Pvt Ltd has emerged as an innovative force in the field of turnkey surface coating solutions, offering customized powder coating plants, painting plants, and special-purpose ovens. Established with a vision to provide high-quality, innovative, and efficient coating solutions, the company has grown into a leading provider in India and the Middle East, including the UAE and Saudi Arabia. Pratap Tex-Chem has built a reputation for its expertise in designing, engineering, and installing tailor-made surface coating systems that cater to diverse industries such as automotive, furniture, home appliances, and general manufacturing.
The story of Pratap Tex-Chem Pvt Ltd dates back to the 1990s when Mr. Pratap Marathe, founder and CEO of Pratap Tex-Chem Pvt Ltd, an experienced professional in the surface coating industry, identified an opportunity to build a company that could deliver superior turnkey solutions. Initially working as a vendor for FLACT India Limited, one of the industry leaders at the time, Mr. Marathe faced a turning point when the company shut down in 1996. Recognizing the gap in the market, he took the initiative to start his own venture, focusing on modifications and service activities from 1996 to 2002.
Growth and Expansion Embracing the ‘Make in India’ Initiative
By 2002, Pratap Tex-Chem had evolved into a full-fledged project-based company, offering end-to-end surface coating solutions tailored to client needs. Unlike product-based firms that provide standardized equipment, Pratap Tex-Chem specializes in designing, engineering, and installing bespoke systems that cater to diverse industrial requirements. Mr. Marathe’s leadership and deep industry knowledge have played a crucial role in shaping the company’s success. His ability to identify market trends and implement cutting-edge solutions has allowed Pratap Tex-Chem to stay ahead of the competition while maintaining strong relationships with clients across various sectors.
The company’s journey has been marked by strategic growth and a commitment to innovation. In 2006, Mr. Marathe’s son kunal Marathe joined the business, beginning his journey as a site engineer overseeing installation and commissioning activities. Over the years, he transitioned into a leadership role, taking on the responsibilities of director and driving the company’s expansion efforts.
With an increasing demand for high-quality surface coating solutions in India’s growing manufacturing sector, Pratap Tex-Chem aligned itself with the ‘Make in India’ initiative. The company’s ability to provide customized solutions with superior after-sales support made it a preferred partner for industries looking to enhance their production efficiency and product quality.
While the company primarily focused on the Indian market in its initial years, it took a major leap forward by entering the international market. Pratap Tex-Chem began its export journey by supplying spare parts to international clients, eventually securing its first full-scale project in Dubai two years ago. Since then, the company has appointed a local agent in the UAE to oversee operations and expand its footprint in the Middle East. The company also has dedicated representatives in North India and Gujarat, ensuring seamless project execution across different regions.
With an increasing demand for advanced surface coating solutions globally, Pratap Tex-Chem is now eyeing further expansion into African markets. The company aims to leverage its expertise and customer-centric approach to establish a strong presence in new territories.
Pratap Tex-Chem caters to a wide range of industries by providing turnkey surface coating solutions that enhance product durability, functionality, and aesthetics. In the automotive sector, the company ensures superior coatings that help vehicle components withstand extreme conditions. For the furniture industry, it delivers high-quality coatings that enhance both durability and appearance, particularly for metal furniture. Home appliances, such as refrigerators and air conditioners, benefit from specialized coatings that improve longevity and resistance to wear. The company also offers protective coatings for industrial and commercial storage solutions, ensuring long-lasting performance. Additionally, Pratap Tex-Chem supports general manufacturing, working with machine and component manufacturers to deliver customized surface coating solutions tailored to their specific needs. As the demand for powder coating increases, they remains committed to designing plants that meet the highest industry standards while ensuring cost-effectiveness and sustainability.
One of the company’s key differentiators is its customer-centric approach. Unlike many competitors who focus solely on selling equipment, Pratap Tex-Chem prioritizes providing tailored solutions that align with client requirements. The company believes in building long-term relationships with customers by offering flexibility, adaptability, and ongoing support.
Mr Marathe shares, “It’s not about pushing a product; it’s about offering a solution. If we can help our clients achieve their goals efficiently, sales will follow naturally.” This philosophy has helped the company retain clients and maintain a strong reputation in the industry.
The last two years have been remarkable for Pratap Tex-Chem, with the company experiencing a four to fivefold increase in turnover. This impressive growth trajectory is set to continue, with ambitious plans in place to further expand operations.
By the end of the current financial year, Pratap Tex-Chem aims to finalize strategic initiatives that will drive a 5x growth over the next three years. The company is focusing on technological advancements, workforce expansion, and market diversification to achieve these target.
India is currently witnessing a surge in manufacturing investments, driven by government initiatives and global supply chain shifts. As new factories emerge, the demand for high-quality surface coating solutions is expected to rise exponentially. Pratap Tex-Chem is well-positioned to capitalize on this trend by continuing to offer cutting-edge solutions that enhance efficiency, durability, and environmental sustainability.
The success of Pratap Tex-Chem Pvt Ltd is a testament to the vision, resilience, and dedication of its founders and leadership team. Despite facing challenges, the company has remained steadfast in its commitment to quality and innovation.
As India continues to establish itself as a global manufacturing hub, Pratap Tex-Chem remains committed to driving progress in the surface coating industry. With a customer-first approach, a relentless pursuit of excellence, and a strong vision for the future, the company is set to redefine the industry and create lasting value for its clients worldwide.
They stands as a shining example of an Indian company that has successfully blended expertise, innovation, and customer-centricity to create a lasting impact in the surface coating industry. With ambitious expansion plans and a firm commitment to quality, the company is poised for even greater success in the years to come. As it continues to evolve and expand its global footprint, and remains dedicated to shaping the future of surface coating solutions in India and beyond.
