From an innovative vision to transforming industrial oil and coolant conservation, Oilmax Systems has redefined filtration technology. It has emerged as a leader in filtration technology. With a commitment to innovation and problem-solving, Oilmax has successfully expanded its product range, addressed critical industry pain points and enhancing operational efficiency. The company specializes in Centrifugal & vacuum-based filtration technologies.
Oilmax Systems Pvt Ltd was established in 2010 by Ashutosh Gokhale, the Founder and Managing Director and a first-generation entrepreneur, the company has steadily built a reputation for delivering cutting-edge, cost-effective, and environmentally sustainable filtration solutions across various industries, including manufacturing, marine, and mining.
Mr Gokhale brings with him an extensive background of over 14 years in the industry. Having worked with renowned companies such as Lucas TVS, Kirloskar Filters, and Denso India, his journey into entrepreneurship was driven by the discovery of an innovative product—an imported oil separator for diesel engine applications. Recognizing its potential in oil filtration, he began importing and installing these systems in construction and mining equipment and generator sets.
As the effectiveness of this technology became evident, Mr Gokhale saw an opportunity to expand its application beyond engine oil cleaning. This led to the development of solutions for various industrial processes, including quenching oil filtration. Driven by customer feedback and industry demands, Oilmax gradually diversified its offerings, introducing a range of products designed to enhance oil and coolant management in machining, wire drawing, honing, hydraulic oil, pyrolysis oil, cold forming, Gear Oil and other industrial processes.
Oilmax Systems specializes in advanced oil and coolant filtration solutions that eliminate the need for consumable filters. Utilizing oil separator and vacuum-based filtration principles, the company’s technology ensures effective oil purification without recurring maintenance costs.
“Our machines are designed to work in parallel with existing industrial equipment, continuously cleaning oil and coolant to extend their lifespan, reduce waste, and improve manufacturing quality,” shares Mr Gokhale. This innovative approach not only optimizes production efficiency but also contributes to significant cost savings and environmental sustainability.
Expanding Applications and Industry Impact
Oilmax Systems offers a range of advanced filtration solutions designed to enhance industrial efficiency and sustainability. Their Coolant Filtration Systems ensure coolant purity in CNC machining applications, leading to better machining performance and extended tool life. The Tramp Oil Separators effectively remove floating oil from coolant, preventing bacterial growth and deterioration. Additionally, their Hydraulic Oil Filtration Units play a crucial role in maintaining optimal hydraulic system performance across various industries. Expanding beyond traditional applications, Oilmax has also developed specialized solutions for marine vessels, catering to the needs of merchant shipping and offshore operations. With a strong focus on customer collaboration, Oilmax has continually evolved by identifying industry challenges and developing customized solutions. “Most of our products have been developed based on direct discussions with customers. Understanding their pain points enables us to create solutions that directly address their needs.” Mr Gokhale shares.
Launching a business as a first-generation entrepreneur comes with its share of challenges. When Mr Gokhale founded Oilmax in 2010, he had already gained experience running AutoWin Systems, a company he established in 1995. However, shifting focus from engine applications to industrial filtration required extensive market research and customer outreach.
“In the early days, communication was a major challenge. We didn’t have mobile phones or email like today. We relied on fax machines and posted letters to reach potential clients,” he shares. Despite these hurdles, the company managed to establish itself in the competitive filtration market, starting with a modest turnover of INR 3 lakhs in its first year. Today, Oilmax has scaled significantly, expecting to cross INR 35 crores in revenue this year. With a strong commitment to sustainability and the ‘Make in India’ initiative, Oilmax exports its products globally, catering to markets in the UK, USA, UAE, Germany, Turkey, Japan, Singapore, Hong Kong, and Cyprus etc.
Mr Gokhale states that “Most of our employees have been with us since the inception of Oilmax, and their dedication has been the driving force behind our growth. Their deep understanding of our products, processes, and customer needs has enabled us to innovate and expand consistently. Every milestone we have achieved is a testament to the collective efforts of our team—be it in production, sales, design, or support. Their commitment, teamwork, and passion for excellence have not only helped us set new benchmarks but also strengthened our position in the industry. It is this strong foundation of teamwork and perseverance that continues to propel Oilmax forward.”
A crucial factor behind Oilmax’s success has been its focus on innovation and sustainability. With the growing emphasis on environmental conservation and resource efficiency, industries have become more receptive to Oilmax’s solutions, which help reduce oil wastage and minimize ecological impact. “Our products extend the life of oil and coolant, preventing unnecessary disposal and pollution, this aligns with global sustainability initiatives and industry best practices.” Mr Gokhale explains. Recognizing the global demand for high-quality filtration solutions, Oilmax has ventured into international markets, exporting nearly 40% of its production. The company’s primary export destinations include Singapore, Hong Kong, and Cyprus, where its marine applications have gained significant traction. By maintaining a consistent presence in these regions and engaging directly with clients, Oilmax has successfully built a strong export base.
“In the initial phase, we visited Singapore regularly to meet clients and understand their needs. This hands-on approach has helped us expand our international footprint,” explains Mr Gokhale. Looking ahead, the company plans to strengthen its presence in Southeast Asia and explore additional markets in Europe and the Middle East, particularly in marine applications. As a proud advocate of the ‘Make in India’ initiative, Oilmax Systems manufactures nearly all its products domestically, with minimal dependency on imports. By fostering homegrown innovation, the company not only contributes to India’s industrial self-reliance but also enhances the global competitiveness of Indian manufacturing.
With a proven track record and an unwavering commitment to quality, Oilmax Systems is poised for continued growth. As industries increasingly recognize the importance of efficient oil and coolant management, the demand for Oilmax’s solutions is expected to rise. The company remains focused on technological advancements, product diversification, and market expansion to solidify its leadership in the filtration sector.
For Mr Gokhale, the journey from an employee to a successful entrepreneur has been both challenging and fulfilling. “Passion and a willingness to learn are the most important factors for success. No matter the field, if you have the drive, you can master it,” he explains. Oilmax Systems stands as a testament to this philosophy—where innovation, persistence, and customer-centricity drive long-term success in the industrial landscape.
