Aprique Automation is one of the key players in India’s industrial automation sector, providing innovative automation solutions for various industries. Driven by a passion for innovation and a commitment to customer satisfaction, this exclusive interview with Pragnesh Gandhi highlights his vision to strengthen manufacturing within the country and reduce reliance on imports.
Aprique Automation is becoming one of the growing companies in India’s industrial automation sector, known for its innovative and advanced products. After facing a lot of challenges in the early days, now the company is expanding its product line from just one offering to over 2,700 items, including temperature controllers, timers, SMPS, SSR, and sensors. This company caters to various sectors such as pharmaceuticals, packaging, machinery manufacturing, and so many verticals.
Pragnesh Gandhi, the founder of Aprique Automation, which was started in 2012, is a BSc in Chemistry student with over many years of experience in the industrial sector. Deep passion for innovation and chemistry, Pragnesh set out on a path that would change the course of his life. His entrepreneurial journey wasn’t easy. After moving from Gujarat to Mumbai in 2003 with only ₹251 in his pocket, Pragnesh found himself working in the automotive accessories industry, far removed from his eventual focus on automation. Despite working for three months without pay, he gained invaluable experience in sales and customer service. It wasn’t until a fateful trip to China in 2007 that Pragnesh discovered the world of automation. The potential of this industry captivated him, and he returned to India determined to make his mark.
Aprique Automation: Founding Challenges and Unique Growth Strategy
For Aprique Automation, the early days were challenging due to competitive pricing pressures and the high cost of raw materials, making it tough for the new company to gain a foothold in the market. To overcome these obstacles, Pragnesh adopted a unique strategy by selling the sensor at cost, without any profit margin. This approach allowed him to build strong relationships with customers and establish trust, laying the foundation for Aprique Automation’s growth. This approach paid off as the quality of his products became apparent, and demand began to rise.
Aprique Automation’s growth has been nothing short of remarkable. From that single sensor, the company gradually expanded its offerings to include over 2,700 products. This range now includes temperature controllers, timers, SMPS, SSR, and various sensors, catering to diverse sectors like pharmaceuticals, packaging, and machinery manufacturing. Each product reflects Pragnesh’s relentless focus on innovation and quality, helping businesses optimize their processes and achieve greater efficiency.
The impact of Aprique Automation’s innovations on the industry has been profound. By providing high-quality automation products, the company has helped industries like pharmaceuticals, packaging, and machinery manufacturing improve their operations, reduce waste, and increase productivity. Mr Gandhi’s commitment to the “Make in India” initiative has further solidified the company’s position as a key player in the automation sector, showcasing the potential of Indian manufacturing on a global scale.
Today, Aprique Automation serves a wide range of industries, from small businesses to large corporations. The company’s products are trusted by clients across the country, making Aprique Automation a leading name in the field of industrial automation. The company’s commitment to customer satisfaction has played a crucial role in its expansion, helping it build long-term relationships with clients across various sectors.
One of the key factors behind Aprique Automation’s success is its complete technical support. The company ensures that its clients’ automation systems operate smoothly and efficiently by providing services such as line troubleshooting, machine troubleshooting, and after-sales support. This commitment to customer service extends beyond its products, as Aprique Automation also provides technical assistance for products from other Original Equipment Manufacturers (OEMs). This dedication to customer service has helped the company build a strong reputation for reliability and expertise in the automation industry.
Looking ahead, Mr Gandhi has ambitious plans for Aprique Automation. He aims to double the company’s product line to 5,400 items, ensuring that Aprique Automation remains at the forefront of innovation in the industrial automation sector. Pragnesh is also exploring new technologies and trends to keep the company ahead of the curve, both locally and globally.
The success of Aprique Automation reflects Pragnesh Gandhi’s vision and hard work. Starting with just Rs. 251, he built a successful automation company through determination and creativity. His journey shows that with the right mindset and commitment to quality, much can be achieved. As Aprique Automation grows, Mr. Gandhi’s vision will continue to guide the company’s progress.
