Blaser Swisslube, a well-known global frontrunner in lubricant solutions, is winning the market with one mantra ‘Play a role of success in your customer’s journey’. How does Blaser hold the numero uno position when it comes to metal working fluids? The Blaser team is well aware of the competitiveness in the market and has added digitalization in their product offerings to stay ahead. This IMTEX, Blaser’s remarkable range of digital solution products which left a lasting impression on attendees were Smart Automated Coolant Management System, the advanced Liquidtool Analysis, and the highly efficient Blaser Remote Care. Blaser also showcased their latest Liquid Tool Analyser, an IoT-enabled monitoring and alert system that exemplified their technological prowess.
Talking about the Indian market and how Blaser is able to make its mark despite being a company that hails from Europe, Punit Gupta, Managing Director, West Asia, Blaser Swisslube, said, “India is a market that values cost-effectiveness, and Blaster understands this well. The manufacturing industry as a whole is evolving due to intense global competition. We understand that our customers face competition not just locally, but also on a global scale. We are proud to contribute to their journey towards competitiveness and have great potential to support their success.”
Collaborative Partnerships and Digitalization: Blaser’s Message to the Indian Market
Patricio Villard, Chief Sales Officer, explained Blaser’s message to the Indian market, focusing on their strong belief in the immense potential it holds. Blaser aims to foster collaborative partnerships with Indian manufacturers, recognizing the value of working together for mutual growth and success. With a global customer base, Blaser’s wide-ranging expertise and resources can contribute to achieving remarkable business outcomes in the Indian market. By embracing sustainable practices, Indian manufacturers can further enhance their competitiveness and contribute to a greener future. He also acknowledged his positive surprise and satisfaction with Blaser’s participation in IMTEX by saying, “This is the first time attending IMTEX and it has been a pleasant surprise for me. The exhibition has been fantastic, and our booth has been bustling with activity and engaging discussions about the value our coolant solutions provide to customers. India is emerging as a major supplier of precision components to the global market, presenting a tremendous opportunity.”
“What’s important to remember is that digitalization, in itself, doesn’t hold inherent value. The true value lies in creating meaningful outcomes by leveraging technology and applying it to deliver customer value. When we provide customers with our Liquid Tool Analyzer software, which graphically showcases cost improvements, the focus shifts to how we can enhance this value through digital options. By enhancing productivity gains with visualization and leveraging digital tools, we can further optimize the value delivered to customers”, adds Patricio.
Blaser’s sophisticated solutions at IMTEX 2023
Blaser made a notable presence at IMTEX 2023, where they showcased their most sophisticated coolant solutions and highlighted their digital manufacturing initiatives. A standout offering from their showcase was the Smart Automated Coolant Management system. Designed specifically for metalworking fluids, this system ensures meticulous monitoring of coolant concentration and reliability—both vital factors within the industry. Leveraging sophisticated cloud-based technology, users can access real-time data from anywhere in the world, adding a new dimension of convenience and efficiency to coolant management processes.
In addition to their impressive coolant solutions, Blaser introduced the LiquidTool Instructor at IMTEX 2023, a groundbreaking tool that offers precise and real-time analytics of crucial parameters like measurement, temperature, and concentration of the metalworking fluid right at the shopfloor. This innovation significantly enhances productivity by providing accurate data and ensuring operational reliability. Blaser’s Liquid Tool Instructor is set to streamline operations, optimize performance, and bring about a new era of efficiency in metalworking processes.
Prashant Godha, Sales Director at Blaser also presented their remarkable Remote Care tool, which effectively tackles the issue of physical distance between the company and its customers. He added, “When customers seek assistance, the Remote Care tool enables us to promptly establish a digital connection with their site, empowering us to comprehend their requirements and deliver immediate solutions. This digital interaction effectively transcends geographical barriers, ensuring efficient support and timely fulfillment of customer needs”. “India is an immensely promising and rapidly growing market that presents numerous opportunities for us. While we are not new to this market and have already established our presence, we are witnessing the growth of our customer base and exploring new avenues. The topic of digitalization is also gaining traction within the Indian market, opening up further prospects for us to leverage our digital initiatives and solutions”, opined Patricio Villard when asked about future prospects of Blaser for India.
Blaser Swisslube’s participation at IMTEX 2023 showcased their industry-leading lubricant solutions and cutting- edge digital manufacturing initiatives. Their range of advanced products, including the Smart Automated Coolant Management system and the Liquid Tool Instructor, received widespread acclaim for their exceptional performance and real-time analytics capabilities. By embracing sustainability and leveraging digitalization, Blaser envisions a future of enhanced productivity, profitability, and environmental responsibility in the metalworking industry.
