The HANNOVER MESSE 2025 Press Preview concluded successfully, drawing significant attention from global media, industry leaders, and technology enthusiasts. The prestigious event occurred at Hall 19 of the Hannover Exhibition Center and provided exclusive insights into this year’s groundbreaking themes and innovations. The event’s spotlight was on Canada, the official Partner Country for 2025, represented by a distinguished delegation including Christina Bilyk, Executive Lead, Canada at Hannover Messe 2025; Evelyne Coulombe, Chargée d’affaires at the Embassy of Canada to Germany; and Jayson Myers, CEO of Next Generation Manufacturing Canada (NGen).
The keynote address by Dr Jochen Köckler, Chairperson of the Managing Board, Deutsche Messe AG, set an inspiring tone. Dr. Köckler emphasized key themes such as digitalization, sustainability, and artificial intelligence (AI) in manufacturing. “The solution lies in competitiveness with the current challenges faced by global political situations,” he shared. “HANNOVER MESSE 2025 will witness advancements in AI, electrification, and digitalization. Our partner country is Canada this year, and we have 4,000 exhibitors worldwide.”
A key preview highlight was the moderated talk on “AI in Industry”, led by Onuora Ogbukagu, Spokesperson of Deutsche Messe. The engaging session featured insights from Fatma Kocer-Poyraz, Vice President of Engineering Data Science at Altair, and Sepp Hochreiter, Founder of NXAI and Head of the Institute for Machine Learning at Johannes Kepler University Linz. The discussion delved into artificial intelligence’s critical role in revolutionizing industrial processes, enhancing operational efficiencies, and shaping the future of smart manufacturing.
During the Press Preview, Evelyne Coulombe elaborated on Canada’s partnership journey. She shared how the partnership was initiated when the German Chancellor invited the Canadian Prime Minister to collaborate, a process that took more than two years to materialize. “We are in the right position now, and this partnership with Germany will help both economies,” Coulombe stated. Her comments emphasized the strategic importance of this partnership, promising economic and technological advancements through this transatlantic collaboration.
Jayson Myers, CEO of NGen, reflected on Canada’s growing presence at HANNOVER MESSE. “Last year at HANNOVER MESSE 2024, around 80 Canadian companies participated and showcased their innovations, giving the impression that they were already the partner country. This year, it’s going to be grand,” Myers remarked. His remarks signalled that Canada’s official role in 2025 will amplify opportunities for collaboration, innovation, and trade between Canada, Germany, and global participants.
HANNOVER MESSE 2025, scheduled from 31st March to 4th April 2025 in Hannover, Germany, is set to showcase the latest advancements in Artificial Intelligence, Digitalisation, and Electrification. With over 4,000 exhibitors expected to participate, the event will serve as a dynamic platform for unveiling cutting-edge technologies and fostering global collaborations. From industrial automation and AI-powered solutions to innovations in electrification, HANNOVER MESSE 2025 will highlight how digital technologies drive sustainable and efficient industrial growth. The emphasis on AI, as demonstrated in the moderated talk, underlines its growing influence in modern industry, offering visitors a first-hand look at how it will shape manufacturing’s next frontier.
Canada’s role as the official partner country for HANNOVER MESSE 2025 adds a significant dimension to the event. This partnership reflects the strengthening economic ties between Canada and Germany, with a shared vision for advancing industrial innovation. Canadian companies and leaders will have a prominent platform to showcase their expertise in manufacturing, technology, and sustainable industrial practices. With Canada’s participation, HANNOVER MESSE 2025 is expected to be a landmark event, fostering cross-border partnerships and paving the way for future-ready industrial ecosystems.
HANNOVER MESSE is the world’s leading trade fair for industrial technology, bringing together industry leaders, innovators, and policymakers to explore transformative industrial solutions. The 2025 edition will continue its legacy of promoting digitalization, energy efficiency, and smart manufacturing for a sustainable future.
