Time is an important factor in the world of Business, so it does cost. No matter how small or big the venture is, at the end of the day it is valued on the basis of profits, and lesser the time and cost to achieve the targets better be the profit. Everybody prefers efficiency viz. more work done in less time or more productivity with lesser cost. As a result, Outsourcing came into the picture. Outsourcing is a business practice in which a company hires another company or an individual to perform tasks, handle operations or provide services that are either usually executed or had previously been done by the company's own employees.

When India can be termed as the world outsourcing vendor for the Service Sector, our manufacturing industry apart from outsourcing their manufacturing is yet to explore the value which can be brought into their Marketing, Human Resources and Finance, etc.

For any business, it is important to focus on the core functions e.g., accounting, consulting, designing, etc. and for the rest of the business, functions let designated people work accordingly. In the initial stages, almost every company tries to multitask in various fields. But some areas require expert brains to function properly, like Marketing activities.

And for better reasons, companies should opt for hiring a full-time in-house Marketing Team or Outsource the same to a relatively expert agency. Both options can lead to success according to the company’s profile. Like, for start-ups and small scale businesses outsourcing marketing activities provides breathing space. A handful of employees can, therefore, focus on the key functions and it would be cost-effective as well. In other cases, for fairly big companies, the team is hired on-roll, to look after their marketing activities.

Hence, outsourcing marketing can play a pivotal role in the growth of many small to medium companies where time and cost both are crucial for success. There are a number of reasons a few mentioned below, to prove why Outsourcing Marketing is one of the best strategies in today’s world.

Marketing in business is key for achieving growth and success and nobody should overlook that fact. One of the major challenges the manufacturing industry faces is to prioritize activities while planning to achieve their business goals. Quality Products, Timely Delivery, and Cost are the three core components that are given focus, and thus the other important factors remain unattended, which affects the overall performance of the company.

Boost efficiency by saving time and cost

The wide area of marketing requires constant learning to excel. To match new tactics and trends, one needs to constantly train its employees to make sure that they are on par with the current trends. But it does require time and money to train the employees by hiring an expert for every up-gradation. Outsourcing marketing can allocate some or all of your marketing projects to outsourced companies and you will only pay for the services you need

It helps in reducing cost by avoiding extra staff allocation and thereby reducing overhead costs, as by outsourcing your marketing, you will be able to reduce the cost of additional office space, computers, vendor relationships and also could save the time by avoiding regular training sessions.

Concentrating on Key features of business

While engaging in key areas of business, one needs to focus on different marketing tools as per the trends for better results. This whole process can consume a lot of time and money and also affect the productivity and efficiency in its core competencies. For this reason, small or medium companies should opt for a marketing outsourcing agency.

Outsourcing enables us to cover all aspects of marketing knowledge in relatively lesser time and it also reduces any mistakes because of experts from the marketing agencies involved, who are experienced to handle the job. Thus relieved for the marketing activities companies can actually focus on its primary activities while experts taking care of the Marketing activities.

Supports business to flourish

No matter how the company works, big or small, at the end of the day it counts on profits. Every business targets for better tomorrow with newer achievements and higher bottom lines. Outsourcing marketing provides a simpler and cheaper option to expand the business in the market without worrying about the action it requires.  The companies can, therefore, focus on mainstream activities along with improving and maintaining their credibility. The highly qualified professionals with adequate knowledge in the field provide the required momentum to reach the next level.

The advantage of apt outsourced marketing is just not confined to internal improvement but it also supports the business to scale new heights in the respective market without much follow-ups

A proficient team within reach

Updated and informative knowledge always led to a brighter path, and it is absolutely true for outsourcing marketing. A typical marketing group should include strategists, analysts, product specialists, creatives, brand managers, communicators, e-commerce experts, advertising specialists, content writers, and so on. The company can access the whole range of experts by simply outsourcing the area without engaging itself in building the team.

An outsourced marketing team works better with updated and fresh ideas on a real-time basis, the companies do not have to worry about the latest trends because and agency with expertise in marketing would foresee the requirements and act accordingly. Outsourcing marketing has more experience while working with different clients and are therefore in a better position to suggest techniques and methods. Hence, it is clear with various advantages that small and medium businesses can perform better with outsourcing marketing activities.  It can bring a lot of value by putting your company in expert hands. Focus on what’s truly important, and leave all the other work to experts, it is a double win in almost any scenario. The time and cost saved with outsourced marketing can be utilized for all the other important areas.

With extensive exposure of more than 2 decades in the field of Marketing, Branding, Communication, and Sales, we understand the language of Manufacturing and its market. We offer you a free audit of your digital assets and can consult on how to take your business revenue growth ahead. Do write to me, for more details at hari@themachinemaker.com or simply give a call at +91 7030 932699