The Indian market has been a price-sensitive market rather than a value-sensitive market. This notion often leads to a compromise in process efficiency and product quality. The Indian manufacturing sector is teeming with MSMEs and SMEs that often fail to realize the importance of investing in the right kind of equipment and technology.
For example, a company like ZOLLER, which offers tool presetting and measuring devices and software for tool management, creating awareness among the MSME and SME customers about ZOLLER machines is challenging but, we are driving home the point of value of a machine quite successfully.
As a manufacturer, when you calculate the one-time cost of our machine, it may be expensive. But when you divide the cost by machine life, ZOLLER machines are the cheapest ones on the shop floor because our product has a longer product life than other existing machines in the market. For example, when the cost of the machine is divided by the product life of the machine, divided by total working days and our machine, divided further the by cost per hour, our machine costs around Rs. 2.72 per hour. Now, if you calculate more than 25 machines we cater on the shop floor, then the hourly cost is in paisa. So, are we expensive?
But the product life alone is not the only decisive factor while selecting a product from a supplier or technology provider. While deciding upon a machine, you should also consider other values considerations such as Facts and Data, Accessibility, Support and Future-Readiness.
Facts and Data
When a supplier approaches you for a machine or technology, you should consider the facts and data as the most important criteria of the selling process. When a supplier is selling a product, you should ask for supportive data and facts in terms of testimonials and certifications, which corroborate the claim for the superiority of that machine or product.
At ZOLLER, we know where we are vis-à-vis other competitors in terms of price. Maybe we are expensive at the outset but when you calculate the ZOLLER machine with product life and other following values for over a while, you will find us the cheapest one on the shop floor.
Accessibility
Accessibility of a supplier is a major factor while selecting a machine from the supplier. As a customer, you may be opting for a global supplier or even a local supplier but accessibility of the supplier is what is important, especially in a time when you need technical or any other support from the supplier.
Support
Support is a very important aspect of selling a machine. Due to the prevalence of digitalization, product information and the advantages of a product are readily available on the internet. However, a supplier should be able to provide support to the customers in terms of providing a solution for a problem be it customizing the need-specific machine or technology or support as an after-sales service to up-gradation.
Future Readiness
Every manufacturer has a target to scale up production or capacity how much ever small it may be. When you are buying a machine from a supplier, you need to decide if that supplier can your expectation tomorrow to support your target. You can assess the future readiness of the supplier or technology provider with the data, support, and research and development capabilities of the solutions provider.
In this case, upgrade possibilities of the existing machines is a major factor to consider. Some machines may meet the requirement for today but, are not designed for the need of tomorrow. At ZOLLER, we focus on bringing additional value to our customers with our future-readiness. Unlike existing machines, ZOLLER machines come with the possibility of up-gradation to a newer version.
Our team of experts is continuously striving to further develop and upgrade ZOLLER machines that you may already have on your shop floor. So, by the time you are satisfied with our current machine, we at ZOLLER are ready to excel your satisfaction and deliver you with a new machine that brings more unexpected benefits and advantages to your shop floor.
