5 tips for the Perfect Elevator Pitch for your Product

Do you know what is an elevator pitch and how effective it can be for your product? Well, an elevator pitch is a short speech that summarizes an idea for a product, service, or project. “Elevator Pitch” as the name indicates comes from the notion that speech should be delivered in a short time period with a feel of elevator ride and time, it does not take more than 60 seconds. The idea is to create an interest in your product with a short speech and further to convert the interest into sales. Elevator Pitch is like a personal selling statement without making it a sales trick but more as an interesting conversation.

An effective elevator pitch could be the difference between a new connection and a lost opportunity

What should be the criteria of a Perfect Elevator Pitch? As per experts, the elevator pitch should be thought-provoking, interesting, short, and catchy. It should accommodate the area of questions and answers while keeping it informal and casual. Preparing elevator pitches requires a lot of assessment viz., what is the subject, idea, promotion, type of audience, product, and many more. Let us discuss on the tips for preparing a perfect elevator pitch for the product and its guidelines.

• Your product is the subject

You should understand the fact that the audience is interested in listening to something new. Your elevator pitch does not have the luxury to repeat what others have already said before. To avoid such duplicity, you should have a profound knowledge of your product and its uniqueness. The USP of the product should be the key to the interest of the listeners. The product or service you speak off should offer hope of a solution to the problematic area of the listeners.

• The audience is your target

You are preparing an elevator pitch for the audience. Therefore, you should know the nature of the people who would be listening to you. Take into consideration the problem areas of the audience while delivering an elevator pitch. You should project your product or service as the solution to the problems of the audience.

The understanding of the mind-set of the audience along with confidence in your product could make you prepare for the random follow-up questions and better answers

It is not always necessary to come across the same type of audience, there can be a variety of people listening to your elevator pitch and for that matter, you should be preparing it as per the need of the hour. No matter the type of audience, if you have done your research and homework, you can draft the best suitable elevator pitch.

• Introduce Yourself

Why should people listen to you? If you do not disclose your identity nobody would be interested in listening to you. You should introduce yourself to make your elevator pitch more effective and acceptable. The name, your work profile, and the company you are associated with makes a huge difference in the perspective of the audience. As per Business Network International Group (BNI), every elevator pitch should start and end with brief personal details.

• Clear and flexible communication

Elevator pitch lasts for not more than 45-60 seconds, and you don’t want to crowd it with all the information. The precise information and clear speech make the elevator pitch more effective. The idea remains to deliver the content with utmost informal manner, more like a conversation.

Clear communication results in more understanding of the audience, if you speak too fast and not clearly, it can be difficult for the audience to get the message

Even when you speak about your product, do not make it sound like you are trying to sell it, in fact, you can direct your elevator pitch to the uniqueness of your product while keeping it conversational. The more you keep it informal and conversational the better chances of open follow-up questions that indicate the interest of the audience.

• Present a confident” YOU”

Elevator pitch is the first step of your product in the market. You need to be listened to first to even start a deal. So, how would you present yourself? Of course, nobody wants to interact with a person who is introverted or nervous. The confidence person brings positive energy with him, people like to do business with people they like.  Presentation of yourself plays a significant role while delivering an elevator pitch. A confident, happy, and passionate you would project an image of a trusted source. Smile while delivering elevator pitch and let your personality shine through.

The limited amount of time to make a connection while walking around in an event or in an elevator is critical. You should be prepared for the elevator pitch and make it brief, interesting, and unforgettable. Know about your product well and understand the audience and you shall be able to draft the best elevator pitch.