35% Energy Efficient Cooling Tower Direct Drive Solution: ABB Solutions to JW Marriott


ABB’s Cooling Tower Direct Drive (CTDD) brings up energy-efficient and low maintenance operation solutions for Marriott Hotel in Pune. This solution is optimized for quieter performance and return on investment in 2 years.

Heating, Ventilation and Air Conditioning (HVAC) on average consume 50% of the total energy in a building.  ABB’s Cooling Tower Direct Drive (CTDD) solution has set a benchmark in energy efficiency in buildings. By installing the cooling solution JW Marriott hotel in Pune cut down 35% of its total energy loss. To quantify its energy-saving capacity, it must be said that the daily energy saved by the cooling system can fuel an electric car to run approximately 1500 km.

A cooling tower is a key component in many refrigeration systems that are used to provide cooling comfort for large commercial buildings like airports, schools, hospitals, and hotels. The driving fan regulating the air movement is the main source of energy consumption. ABB’s direct-drive cooling solution offers various speed control options and helps in cost and maintenance elimination which was required for traditional gearboxes or belted solutions. 

The fan is directly connected with the motor which is controlled by a unique AC drive. This is designed to provide optimal speed and quiet cooling tower performance that reduces energy consumption to great extent. The Cooling Tower Direct Drive is equipped with QuickStart Assistant to simplify and ease the start.

Speaking on the technological advantage of this technology, Sanjeev Arora, President, Motion Business, ABB India said, “Energy-efficient technology can lead sustainable development which will bring great economic environmental benefits. Every possible way to conserve energy must be considered to design the most energy-efficient technology. Investment in energy-efficient technology will reshape our future.

Sanjeev Arora

He further adds, “Sustainability has been driving force behind ower R&D and operation, to help customer to extract increased value from their energy investment.” Buildings take over 30% of total global energy consumption. In its mission to contribute to a sustainable world, ABB has been optimizing HAVC systems for energy efficiency through drive control technologies. The group aims to lead by example in its own operations through an active partnership with customers and suppliers to enable a low-carbon footprint, resource preservation, and promote sustainable progress.

ABB (ABBN: SIX Swiss Ex) is a leading global technology with a history of technological excellence linking back to 130 years. The company aims to engage in the transformation of society and industry with the combined talent of about 105,000 in over 100 countries to achieve a more productive, sustainable future. ABB is constantly innovating itself by connecting software to its electrification, robotics, automation and motion portfolio, to push the performance capacity, reliability and safety to new levels. 

"We deploy our domain expertise to deliver optimized drive and motor solutions for wide applications and industrial segments. Our global presence is dedicated to serving our customers backed up by 130 years of experience", adds Sanjeev Arora.


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