Waaree Energies Limited, a leading player in the global renewable energy sector, has announced its association with Rajasthan Royals as the Title Sponsor for the upcoming T20 cricket season. The partnership brings together clean energy leadership and one of cricket’s most recognized franchises, marking a strategic step in connecting sustainability with mass engagement.
As part of the agreement, Waaree Energies’ branding will feature prominently on the front of Rajasthan Royals’ official match and training kits throughout the season. The collaboration aims to leverage cricket’s widespread appeal in India to amplify awareness around renewable energy and sustainable living.
Founded in 1990, Waaree Energies has played a significant role in advancing India’s clean energy ecosystem. With operations spanning domestic markets and more than 20 countries worldwide, the company has consistently worked to expand access to solar and other renewable solutions for businesses, institutions, and communities. Its growing global footprint reflects increasing demand for scalable and cost-effective green energy systems.
The partnership with Rajasthan Royals is rooted in shared values. Both organizations emphasize innovation, long-term impact, and community engagement. By joining forces, they aim to extend conversations about sustainability beyond industrial and policy circles into everyday life.
Commenting on the development, Hitesh Doshi, Chairman and Managing Director of Waaree Energies, noted that cricket holds a unique position in India’s cultural landscape. He highlighted that the sport provides a powerful platform to communicate important ideas to millions of people across diverse regions. According to him, the association with Rajasthan Royals represents an opportunity to make the transition to clean energy more visible, relatable, and inclusive.
He further added that India’s progress in renewable energy must evolve into a broader public movement. By aligning with a globally followed cricket franchise, Waaree intends to bring conversations about sustainability into homes and communities, encouraging greater participation in the country’s transition toward greener alternatives.
Rajasthan Royals’ leadership also emphasized the alignment between the two organizations. The franchise has consistently positioned itself as a forward-thinking entity that combines sport with purpose-driven initiatives. The collaboration with Waaree Energies strengthens this approach by integrating environmental responsibility into its broader vision.
Alok Chitre, Chief Operating Officer of Rajasthan Royals, stated that the partnership reflects the team’s commitment to innovation both on and off the field. He pointed out that cricket can serve as a catalyst for meaningful change when combined with the right partnerships. By working with a renewable energy leader, the franchise aims to set new benchmarks in how sports organizations contribute to larger societal goals.
The partnership is expected to go beyond branding visibility. Both entities plan to explore fan engagement initiatives, awareness campaigns, and community-driven programs that highlight the importance of sustainability. By tapping into the Royals’ strong fan base, Waaree Energies hopes to inspire individuals and organizations to adopt cleaner energy practices.
Waaree Energies operates advanced manufacturing facilities with a global solar PV module capacity exceeding 22 GW and a growing solar cell capacity. Its portfolio includes solar panels, inverters, energy storage systems, green hydrogen solutions, and infrastructure services. The company continues to invest in innovation to support the global shift toward low-carbon energy systems.
This collaboration represents a convergence of sport, technology, and purpose. As the T20 season unfolds, the partnership is expected to drive both visibility and impact, reinforcing the role of collective action in building a sustainable future.
