Roots has entered into a 10-year strategic distribution agreement with Metro Supply Chain, marking a significant shift in how the Canadian lifestyle brand manages its logistics operations. Under the new arrangement, Roots will transition distribution activities from its current company-run facility to Metro Supply Chain’s logistics centre in Ontario.
The partnership is designed to strengthen Roots’ supply chain capabilities while supporting the brand’s long-term growth strategy. By leveraging Metro Supply Chain’s scale, technology, and operational expertise, Roots aims to enhance speed, flexibility, and service levels across its omnichannel network.
Metro Supply Chain is Canada’s largest privately held third-party logistics provider, delivering integrated supply chain services spanning warehousing, transportation, fulfillment, and contract packaging. Headquartered in Montreal, the company operates an extensive network of facilities across North America and Europe, serving a diverse range of industries including retail, consumer goods, automotive, food and beverage, and healthcare.
Known for its technology-led approach, Metro Supply Chain offers customized logistics solutions built around data analytics, automation, and supply chain engineering. Its capabilities in ecommerce fulfillment and omnichannel distribution are expected to play a key role in supporting Roots’ expanding global customer base.
Commenting on the partnership, Meghan Roach, President and Chief Executive Officer of Roots Corporation, said the collaboration brings together two Canadian-headquartered organizations with shared values and a long-term outlook. She noted that Metro Supply Chain’s experience in managing complex logistics environments will help Roots scale efficiently while improving the overall customer experience.
Founded in 1973, Roots has grown from its origins in northern Canada into a globally recognized lifestyle brand. The company operates more than 100 corporate retail stores across Canada, two locations in the United States, and a robust ecommerce platform serving multiple international markets. Roots also has a strong presence in Asia through over 100 partner-operated stores and a dedicated brand storefront on Tmall in China.
Roots designs and sells a wide range of apparel, leather goods, footwear, and accessories for men, women, children, and gender-inclusive collections. In addition to its direct-to-consumer business, the brand operates wholesale and licensing channels with select partners.
With over five decades of experience, Metro Supply Chain employs approximately 9,000 professionals across more than 180 locations in North America, the UK, and Europe. The company continues to invest in automation, robotics, and business intelligence to deliver agile, scalable logistics solutions and long-term value for its customers.
