tesa hosted its Alliance Circle 2025 in Mahabalipuram, Tamil Nadu, bringing together more than 70 partners and converters from across the country. The event underscored tesa’s focus on building strong partnerships, encouraging practical innovation, and supporting the growth of India’s industrial ecosystem.
The programme featured technical discussions, live product demonstrations, and knowledge-sharing sessions. tesa also acknowledged the contributions of its partners who are helping expand the use of advanced adhesive solutions across multiple industrial trade segments.
Speaking at the event, Masanori Ikeda, Country General Manager, tesa India, said, “Alliance Circle is built on the belief that progress comes from working closely together. As tesa continues to grow in India, our priority is to combine global capabilities with local insights to support our partners and customers in a meaningful way.”
With extensive experience across tesa’s operations in Japan and other global markets, Masanori Ikeda’s leadership reflects the company’s emphasis on aligning international expertise with strong local relationships to deliver practical value. Alliance Circle 2025 featured the launch of new adhesive and tape solutions developed specifically for India’s two- and three-wheeler market, with an emphasis on durability, safety, and sustainable performance.
The event also highlighted the role of tesa’s Customer Solution Center (CSC) as a collaborative platform where customised solutions are co-developed through advanced testing, prototyping, and technical training. Participants took part in interactive discussions and live demonstrations focused on improving material efficiency, optimising processes, and supporting environmentally responsible product development. The programme also recognised the contributions of tesa’s partners, acknowledging their efforts in expanding the adoption of high-performance adhesive solutions across a wide range of industries.
Gary Robinson, Head of Sales & Marketing, ITC, Asia Pacific, tesa, said, “Our partners play a central role in our success in India. Alliance Circle allows us to engage closely, understand market needs, and work together on solutions. With initiatives such as the Customer Solution Center, we are strengthening our technical capabilities and delivering greater value to customers. India remains a key growth market for tesa.”
The Alliance Circle 2025 reaffirmed tesa’s long-term commitment to India’s manufacturing sector. By focusing on collaboration, hands-on technical support, and practical problem-solving, tesa enables partners to improve efficiency and meet sustainability goals. The event also demonstrated how tesa’s global technologies are being adapted through the Customer Solution Center to address the specific needs of India’s diverse industrial environment.
