Crompton Greaves Consumer Electricals Ltd, one of India’s most trusted names in consumer electricals, has introduced the DURA Series Submersible Pumps (3W, 4W, and 4VO series). Built on over eight decades of engineering expertise, the new range is designed to deliver unmatched durability and reliability, addressing critical needs across households, agriculture, and industries.
Submersible pumps are vital to water supply in homes, farms, and businesses, but their maintenance and replacement often prove costly and inconvenient. Recognising these challenges, Crompton has engineered the DURA Series to minimise breakdowns, resist corrosion, and ensure long-lasting performance. With innovative design features and robust build quality, the range provides peace of mind, efficiency, and savings over its lifecycle.
The DURA Series is equipped with a SuperCool Motor that maintains optimal operating temperatures even during continuous use. This not only minimizes wear and tear but also extends the overall service life of the pump, ensuring dependable performance over time.
Its Sand Fighter Design plays a crucial role in keeping sand and silt out of the system, allowing the pump to deliver consistent performance even in challenging water conditions. This makes the DURA Series particularly suitable for regions with high levels of suspended particles in water.
Additionally, the pumps are energy efficient, featuring BEE star-rated and ISI-certified models that lower electricity consumption without compromising output. An anti-rust coating with advanced Cathodic Electro Deposition (CED) technology further protects vital components from corrosion, ensuring reliability and durability in long-term use.
Speaking at the launch, Rajat Chopra, Business Head – Home Electricals & Pumps, Crompton Greaves Consumer Electricals Ltd, said “Customers invest in submersible pumps with the expectation of reliability and longevity. Given the complexity and cost of installation and replacement, durability becomes the most critical factor. The DURA Series has been designed around these consumer needs, combining corrosion resistance, sand protection, and energy efficiency to deliver dependable performance year after year. With this launch, Crompton reaffirms its commitment to delivering innovative, trusted water solutions for every segment.”
The DURA Series Submersible Pumps are now available at Crompton outlets across India. Suitable for residential complexes, farmhouses, irrigation systems, construction sites, and industrial use, the range offers a versatile solution for diverse applications. With its advanced features, energy efficiency, and Crompton’s proven engineering trust, the DURA Series is set to become the preferred choice for reliable water supply.
With a legacy of over 85 years, Crompton Greaves Consumer Electricals Ltd leads the Indian market in fans and residential pumps. The company’s portfolio includes fans, lighting, water heaters, air coolers, kitchen and home appliances, and more. Recognised for its focus on energy efficiency and innovation, Crompton has won multiple National Energy Consumer Awards from the Bureau of Energy Efficiency, as well as accolades such as India’s Best Managed Companies 2022 (Deloitte Private) and Brand of the Decade 2021 (Herald Global & BARC Asia).
