HPL Electric & Power Ltd, a prominent manufacturer of electrical equipment in India, has renewed its partnership with the Haryana Steelers kabaddi team for the third consecutive season. As the Official Partner for HPL Wires, the company continues to support the defending champions of the previous season.
This ongoing association aims to strengthen HPL’s brand visibility, especially in Tier-2 and Tier-3 markets where kabaddi enjoys strong community engagement. The collaboration reflects HPL’s commitment to connecting with consumers in fast-growing regional areas and promoting grassroots sports.
“We’re pleased to continue our association with the Haryana Steelers for a third year,” said the company spokesperson. “Over the past two years, HPL Wires has recorded strong growth, including a 35% increase in Q1 FY26. Our partnership with the team gives us an excellent platform to connect with younger audiences and expand our reach, particularly in markets with high potential for our Consumer & Industrial products. With our wide network of 900 authorized dealers and over 85,000 retailers, we’re excited to build further on this momentum.”
Karan Yadav, Chief Commercial Officer at JSW Sports, added, “We’re excited to see HPL Electric & Power continue their support of the Haryana Steelers. Such partnerships are vital in helping teams reach their potential and contribute to the broader development of kabaddi in India. As reigning champions, the team enters this season with high hopes, and we’re glad to have HPL on board once again.”
HPL Electric & Power Ltd is a leading Indian manufacturer of low-voltage electrical equipment, with a comprehensive portfolio across two primary business segments: Metering & Systems, and Consumer & Industrial. The Consumer & Industrial division offers products such as switchgear, wires, cables, fans, and lighting, serving residential, commercial, and institutional markets. With a distribution network that includes over 900 authorized dealers and 85,000+ retailers, this segment continues to deliver consistent growth and strong margins.
In the Metering & Systems space, HPL is a key player in India’s smart metering drive, with over 99% of its order book focused on advanced metering projects under initiatives like RDSS and AMISP. Backed by in-house R&D and advanced manufacturing facilities, the company combines technical expertise with execution capabilities. Founded in 1975, HPL operates under its flagship brand ‘HPL’ and provides sustainable, high-quality electrical solutions across India and in more than 40 global markets.
