LTIMindtree [a global leader in digital transformation and technology consulting, has unveiled BlueVerse CraftStudio, a modern marketing agency developed in collaboration with Adobe. The initiative brings together advanced AI capabilities from Adobe’s creative suite with LTIMindtree’s marketing expertise to help enterprises modernize their marketing strategies and deliver faster, smarter outcomes.
Built on LTIMindtree’s CMO service offerings, CraftStudio is crafted to address challenges around AI adoption in marketing operations. It brings together a specialized team of marketing professionals who work with tools like Adobe Creative Cloud, Firefly Services, Custom Models, Frame.io, Substance 3D, GenStudio for Performance Marketing, and Workfront to improve productivity and campaign impact at scale.
BlueVerse CraftStudio aims to help businesses boost revenue through full-funnel marketing support, improve time-to-market by streamlining creative operations, and outpace rivals in adopting AI technologies. The solution enables clients to reap the benefits of Adobe’s AI tools without needing to build internal infrastructure or hire AI specialists.
Highlighting the partnership’s impact, LTIMindtree CEO and Managing Director Venu Lambu said, “We are redefining marketing in the digital age, combining human creativity with the power of AI.” Stephen Frieder, Chief Revenue Officer at Adobe, added, “This collaboration empowers marketers to deliver smarter, connected, and faster customer experiences.” Together, LTIMindtree and Adobe are set to reshape the marketing landscape, delivering measurable value through innovation.
LTIMindtree is a global digital transformation company supporting over 700 clients worldwide. Backed by the Larsen & Toubro Group, the firm leverages deep industry expertise, emerging technologies, and a global team of over 83,000 professionals across 40+ countries to drive innovation, enhance customer experiences, and deliver scalable, sustainable outcomes.
