HPE Launches Unified Partner Program to Drive Growth and Simplify Collaboration

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Simon Ewington, Senior Vice President of Worldwide Channel and Partner Ecosystem, HPE

At HPE Discover 2025, HPE revealed a new, consolidated partner program designed to streamline partner engagement and support growth across its full product and service portfolio. The combined program, named HPE Partner Ready Vantage, merges previous programs such as HPE Partner Ready and HPE Partner Ready for Networking, offering easier enrollment, flexible participation options, and comprehensive resources through multiple program tracks. The phased rollout will begin on November 1.

Developed with partner feedback and built on proven best practices, HPE Partner Ready Vantage empowers a wide range of partners—including solution providers, managed service providers, systems integrators, and independent software vendors—to grow their expertise and deliver strong customer outcomes. The program’s simplified structure includes a single compensation model and consistent experience, allowing partners to select relevant competencies and centers aligned with their business goals.

“The newly integrated HPE Partner Ready Vantage program demonstrates our dedication to supporting partners by simplifying how they engage with us and helping them stand out in the market,” said Simon Ewington, Senior Vice President of Worldwide Channel and Partner Ecosystem at HPE. “Designed to be straightforward, adaptable, and aligned with today’s needs, this program enhances our partners’ ability to deliver cutting-edge solutions and services that drive outstanding outcomes for their customers.”

Partners can focus on areas such as developing or integrating solutions, reselling HPE technologies and services, or delivering branded services. The new Sell Track enables easy reselling of the full HPE portfolio with flexible financial models, including operational expenditure (opex) via HPE GreenLake Flex and capital expenditure (capex). Specialized training and certifications are available in fields such as Private Cloud, Hybrid Cloud Operations, and Private 5G, helping partners differentiate in the marketplace.

HPE is rolling out several key enhancements to support its new unified partner program. One major addition is HPE CloudPhysics Plus, a powerful tool designed to provide intelligent assessments of IT estates and assist with migration planning. Scheduled for release in the fourth quarter of fiscal year 2025, this tool will be available to partners at no cost. It enables partners to analyze and optimize client environments, whether on-premises or across multiple cloud platforms, helping to simplify complex IT landscapes.

The company is also expanding its AI-focused partner initiatives, broadening the reach of the AI Focus program into 20 additional countries. This growth includes new educational workshops and co-investment opportunities aimed at helping partners build and scale their AI capabilities. With these resources, partners can stay ahead of evolving AI trends and better serve customers by delivering advanced AI solutions.

To ease financial commitments for partners, HPE Financial Services is offering special financing options on the HPE Private Cloud AI developer system. This program allows partners to spread out the cost of the system over 36 months, significantly reducing the upfront investment required. This makes it easier for partners to access powerful AI development tools and demonstrate their capabilities to customers without large initial expenses.

Another important enhancement is HPE Smart Choice, a global channel-exclusive program designed to simplify sales for partners serving small and mid-sized businesses. The program offers ready-to-use data center solutions with straightforward pricing and ordering processes. It includes popular configurations of servers, storage systems, and management tools, allowing partners to quickly fulfill customer needs with proven, reliable technology.

Kevin Samuels, Director of E-Commerce Brand and Content Management at BlueAlly, praised the Smart Choice program for its ability to speed up order fulfillment and improve customer satisfaction. He highlighted how the preconfigured SKUs meet the growing demand for convenient, easy-to-understand solutions in today’s fast-paced online marketplace, making it easier than ever for partners to deliver timely and effective results.

HPE is a global technology leader focused on enterprise IT, integrating AI, cloud, and networking solutions to help organizations maximize performance and innovate. With a strong commitment to customer success, HPE provides advanced tools and expertise to transform data into actionable insights and unlock new possibilities.