Maruti Suzuki India Limited has revealed the nine startups selected for its ninth Accelerator program cohort, which will collaborate with the company to develop proof-of-concept projects. This year’s program includes six Indian startups—Frinks AI, mistEO, Adagrad, Com Olho, ProSolvr, and Eligere—and three from Germany: Caire AI, Syn2Core, and Talonic.
For the first time, the program featured international startups under a new “Global Startups” category. A total of 26 startups, 19 from India and 7 from Germany, presented their innovative solutions during the program’s finale, competing for a chance to partner with Maruti Suzuki.
The selected startups will have the opportunity to work closely with Maruti Suzuki’s teams to test and validate their technologies in the real-world context of automotive manufacturing and mobility. The chosen companies are focused on diverse areas such as cybersecurity, road safety, quality control, electric vehicle (EV) charging infrastructure, and battery swapping technologies.
“Startups bring fresh perspectives and innovative solutions,” said Hisashi Takeuchi, Managing Director and CEO of Maruti Suzuki India Limited. “The inclusion of global startups marks a significant milestone in the evolution of this program.”
Launched in January 2019, Maruti Suzuki’s Accelerator program is a key part of the company’s innovation strategy. Over the years, the company has developed multiple initiatives to support startups, including an Incubation Program in August 2020, a Mobility Challenge in June 2021, and a pre-incubation program called Nurture for early-stage companies that began in 2023.
Since its inception, Maruti Suzuki has reviewed over 5,000 startups, engaged with 150 companies, and partnered with 25 startups that now provide services across various areas of the business. These efforts align with India’s “Startup India” and “Make in India” initiatives, reinforcing Maruti Suzuki’s commitment to fostering innovation and entrepreneurship.
Maruti Suzuki is one of India’s leading automobile manufacturers, renowned for producing a wide range of affordable and reliable vehicles. A subsidiary of the Japanese automaker Suzuki, Maruti Suzuki has established itself as a household name in India since its inception in 1981.Maruti Suzuki India Limited is the country’s largest passenger vehicle manufacturer and a subsidiary of Japan’s Suzuki Motor Corporation.
The company is known for offering a diverse portfolio of cars, from compact hatchbacks to sedans and SUVs, catering to various customer preferences and budgets. Maruti Suzuki has played a significant role in making car ownership accessible to millions of Indians, with its focus on fuel efficiency, low maintenance costs, and strong after-sales service. With an extensive network of dealerships and service centers across the country, Maruti Suzuki continues to dominate the Indian automotive market while also expanding its presence globally.
