Adani Cement has entered into an exclusive preferred partnership with the Confederation of Real Estate Developers’ Associations of India (CREDAI), solidifying a strategic alliance aimed at enhancing quality and sustainability in the construction industry. The agreement was formalized at CREDAI’s Governing Council Meeting in Panjim, Goa, in the presence of Shri Pramod Sawant, Hon’ble Chief Minister of Goa, and leading real estate developers from across the country.
This exclusive collaboration unites one of India’s largest cement producers with the country’s apex body for private real estate developers, representing over 13,000 members. Through this initiative, Adani Cement will broaden its B2B engagement across CREDAI’s vast network, while CREDAI members gain streamlined access to premium materials and technical expertise.
Vinod Bahety, CEO – Cement Business at Adani Group, remarked, “Our partnership with CREDAI is a step forward in redefining how we approach construction in India. By combining our material science and innovation with CREDAI’s on-ground execution, we aim to support the creation of durable, green, and efficient buildings that reflect the future of urban development.”
CREDAI developers will now gain access to Adani Cement’s wide range of advanced Ready-Mix Concrete (RMX) solutions tailored to meet various construction needs. This includes ECOMaxX, an eco-conscious ultra-high-performance concrete that offers significantly reduced embodied carbon levels. The product range also features specialized mixes such as Jetsetcrete for rapid strength, Self-Compacting Concrete (SCC) for complex structures, and Coolcrete, designed for enhanced thermal performance.
In addition to concrete innovations, developers will benefit from Adani’s premium cement portfolio. Flagship products like Ambuja Plus and ACC Concrete Plus are engineered for superior durability and strength, making them ideal for high-performance building applications. These high-quality products have seen strong market traction, contributing to around 30% of Adani Cement’s overall trade sales.
The partnership also promotes environmentally responsible construction through access to GRIHA-listed green cement products. Ambuja and ACC’s blended cement offerings—including Ambuja Compocem, Kawach, and ACC’s Suraksha and F2R—are certified under the Green Rating for Integrated Habitat Assessment, supporting sustainable development in line with national green building standards.
To further support CREDAI developers, Adani Cement will provide access to its advanced construction additives and technical expertise. Innovative materials like Alccofine, a micro-fine additive that enhances concrete performance, will be available along with support from Adani’s R&D facilities. Additionally, through its Adani Certified Technology (ACT) program, the company will offer on-site assistance, quality control, and knowledge-sharing initiatives, helping developers execute projects with improved efficiency, quality, and innovation.
This development comes at a transformative moment for the cement industry. While individual homebuilders have traditionally dominated cement demand, large-scale urban and infrastructure projects are now emerging as major drivers, driven by smart city development, metro construction, and vertical housing.
As urbanization accelerates—India’s urban population is expected to exceed 600 million by 2030—the need for specialized construction materials for high-rises and complex infrastructure is growing. Adani Cement’s ability to deliver advanced, high-strength, pumpable concrete solutions positions it as a key partner for such high-demand projects.
CREDAI officials welcomed the agreement, calling it a significant step forward in enabling faster, higher-quality, and more environmentally conscious construction. They emphasized that the partnership would empower member developers with reliable access to materials and technical capabilities crucial for next-generation buildings.
With Adani Cement supplying nearly a third of the cement used in India’s infrastructure and housing sectors, the partnership marks a new era of collaboration between industry and developers aimed at building a stronger, greener India.
Since entering the cement sector in September 2022 by acquiring controlling stakes in Ambuja Cement, the company has achieved a capacity of 89 MTPA, including a 22 MTPA increase in the past two years. The expansion and acquisitions have also contributed to a reduction in logistics and other costs, with an 18% decrease since September 2022. Adani Group’s strategic capex and opex initiatives are designed to enhance cost leadership in the market.
