Schneider Electric, a global leader in energy management and automation, is strengthening its position in the home electricals market by launching a range of innovative products aimed at enhancing the lives of homeowners. The company has made a strategic push to cater to a growing demand for smarter living, with a focus on offering value to a wide audience, including homeowners, retailers, electricians, builders, and architects. With India’s residential market set to grow rapidly in the coming years, Schneider Electric is positioning itself to lead the smart home movement in the country, driven by rising incomes and an increasing appetite for intelligent home solutions.
The company’s newly introduced marketing campaign, “Bring Home the Smart,” aims to engage directly with homeowners while also reaching key stakeholders in the home construction and electrical industries. The campaign emphasizes the evolving role of homes as places of comfort, peace, and convenience, reflecting a cultural shift in how people view their living spaces. It redefines smart living as more than just a function—it is about providing ease, reliability, and intelligence to everyday life. By focusing on the emotional connection between smart homes and homeowners, the campaign highlights Schneider Electric’s expertise in technology and innovation to create meaningful solutions tailored to the Indian market.
Schneider Electric’s approach to the Indian market is built on three key pillars: strengthening partnerships with retailers and distributors, launching unique products, and increasing consumer awareness through strategic brand-building. Central to this strategy are new home automation solutions that promise to improve safety, convenience, and energy efficiency.
Notable innovations include the Miluz Zeta switches, featuring an industry-first Air Quality Indicator (AQI) that monitors indoor air quality in real time; Miluz Zeta motion-sensing LED foot lamps, which enhance nighttime safety; and the Wiser Smart Home Automation system, offering features like GPS-enabled appliance control and energy management. These products reflect the company’s commitment to combining cutting-edge technology with practical design for smarter living.
Sumati Sahgal, Vice President – Home & Distribution, Schneider Electric India, emphasized, “This is a pivotal moment in our journey to build deeper connections with Indian consumers. Our new range of switches and home automation solutions are carefully crafted to meet the changing needs of today’s homes, where convenience, safety, and sustainability are paramount. The ‘Bring Home the Smart’ campaign is aimed at making smart living accessible, intuitive, and enjoyable for every Indian household.”
Rajat Abbi, Vice President – Marketing, Greater India, Schneider Electric, added, “With our ‘Bring Home the Smart’ campaign, we’re shifting the focus from complexity to intuitive comfort, where intelligent technology becomes a seamless part of daily life. This integrated approach helps us communicate the unique value of our offerings to customers, ensuring they can enjoy a smarter, more efficient way of living.”
Schneider Electric is committed to creating a positive impact by helping people optimize their energy and resources, ensuring progress and sustainability for all. As a global industrial technology leader, Schneider Electric brings world-class expertise in electrification, automation, and digitization to industries ranging from smart infrastructure to intelligent homes.
The company provides integrated solutions using AI-enabled Industrial IoT technologies, offering connected products, automation, software, and services to drive profitable growth for its customers. Schneider Electric’s 150,000 employees and over a million partners operate in more than 100 countries, making the company a trusted partner in sustainability and efficiency. With a strong focus on diversity and inclusion, Schneider Electric is driven by its mission to create a sustainable future for everyone.
