Hero MotoCorp, the global leader in motorcycle and scooter manufacturing, has joined forces with KRAFTON India, the publisher of BATTLEGROUNDS MOBILE INDIA (BGMI), to introduce a unique “phygital” collaboration — a first for both the two-wheeler and gaming industries in India. This partnership merges the digital world of gaming with the real-world excitement of motorcycling, offering players an innovative blend of in-game content and exclusive motorcycle models.
Under this collaboration, Hero’s top-performing motorcycles, the Xtreme 160R 4V and Xtreme 125R, will be integrated into BGMI as playable vehicles. Soon, fans will also be able to purchase exclusive Hero motorcycles in the real world, featuring BGMI-themed decals and designs, bringing the digital experience to life.
Seddharth Merrotra, Head of Business Development and Partnerships at KRAFTON India, stated, “This is more than just brand integration — it’s a milestone in how companies can authentically engage with gaming culture, creating real value for today’s connected generation. With Hero MotoCorp, we’re bridging virtual mobility and real-world expression, offering players a chance to live the brand in both the game and on the road.”
Ashutosh Varma, Chief Business Officer at Hero MotoCorp, added, “At Hero MotoCorp, we’re always seeking innovative ways to engage with young, digital-first consumers. Our partnership with KRAFTON India represents a bold new step, blending the real and virtual worlds. By bringing our Xtreme motorcycles into BGMI, we’re not only creating immersive brand experiences, but we’re also redefining the intersection of mobility and digital entertainment. This partnership celebrates new-age passion, performance, and play.”
Starting on May 25, players will encounter the Hero Xtreme 160R 4V and Xtreme 125R in BGMI as high-performance vehicles with exclusive designs inspired by their real-world counterparts. The collaboration also includes unlockable Hero-themed gear, including a custom outfit, helmet, and backpack, adding a personal touch to players’ in-game experience.
This partnership reshapes how brands connect with India’s digitally native audience. For Hero MotoCorp, the collaboration marks a significant entry into the digital ecosystem, embedding the brand into gaming culture. For KRAFTON India, it furthers BGMI’s evolution from a game to a full-fledged lifestyle platform. Together, the “phygital” collaboration offers a glimpse into the future, where mobility and gaming collide, and fandom evolves into a tangible, rideable experience.
Headquartered in South Korea, KRAFTON Inc. is a global entertainment company that focuses on creating immersive gaming experiences. Established in 2007, KRAFTON is home to several world-renowned studios, including PUBG STUDIOS, Striking Distance Studios, Unknown Worlds, and others. The company continues to expand its presence across multimedia entertainment and technology.
In India, KRAFTON is known for its popular games, including BATTLEGROUNDS MOBILE INDIA (BGMI), which has surpassed 200 million downloads. The company is also committed to supporting the Indian gaming and startup ecosystem, having invested over $200 million in local startups since 2021. KRAFTON India is also at the forefront of Esports with flagship events like the BATTLEGROUNDS MOBILE INDIA SERIES (BGIS) and the BATTLEGROUNDS MOBILE INDIA PRO SERIES (BMPS).
Hero MotoCorp is one of the world’s largest two-wheeler manufacturers and a longstanding leader in India’s motorcycle and scooter market. Headquartered in New Delhi, the company has maintained its dominance in the industry for over two decades, supported by a vast distribution network, consistent product innovation, and strong brand equity.
With a diversified portfolio ranging from entry-level commuter bikes to premium models, Hero MotoCorp serves a broad consumer base across urban and rural markets. In recent years, the company has expanded its focus to include electric mobility and sustainable transportation solutions, aligning with global trends and domestic policy goals. Its ongoing investments in research and development, manufacturing capacity, and global expansion underscore its commitment to shaping the future of mobility both in India and internationally.
