Infra.Market, a leading building materials company, has reached a total installed tile manufacturing capacity of 81.57 million square meters, making it the second-largest producer in India’s ceramics industry. This growth reflects a focused strategy centered on capacity expansion, a diversified brand portfolio, and broader market penetration across domestic and global regions. The company operates 19 manufacturing facilities, with exports contributing 25% to 30% of overall revenue. Over the last three to four years, Infra.Market has recorded a fivefold increase in its tile business, reinforcing its position as a key player in the evolving ceramics sector.
The company offers a structured range of tile products through its private label brands. Emcer serves the premium segment with large-format slabs and modern finishes. IVAS targets the mass-premium market with a balanced product mix of tiles and quartz surfaces, prioritizing both design and affordability. Millennium Tiles focuses on the mass segment, offering quality solutions for price-sensitive markets and large-scale projects. This brand architecture enables Infra.Market to meet the needs of real estate developers, OEMs, architects, contractors, and commercial project owners in both urban and semi-urban areas.
Infra.Market operates a network of over 12,000 dealers across India, supported by project-linked sales systems for faster execution. Its in-house technology integrates demand planning, production, and logistics at the project level, allowing for higher conversion opportunities. Entry through supply of core materials like concrete and AAC blocks creates natural cross-selling channels for tiles and sanitaryware, establishing the company as a preferred vendor for large-scale construction projects.
India’s ceramic tile market, valued at approximately ₹59,500 crore in 2023, is expected to reach ₹70,700 crore by 2025. Growth is being driven by increased real estate activity, renovation trends, and demand for premium surfaces, particularly in Tier 2 and Tier 3 cities. Infra.Market’s ability to combine design, scale, and cost efficiency positions it as a leading contributor to this growth trajectory.
Established in 2016, Infra.Market is a technology-integrated platform for construction and building materials. The company has made strategic investments in businesses such as RDC Concrete, Shalimar Paints, Emcer, Millennium Tiles, and Amstrad. It operates through more than 10,000 retail outlets, 30 flagship stores, and over 250 manufacturing units. Infra.Market supplies a wide range of over 15 product categories including concrete, steel, tiles, sanitaryware, plywood, laminates, pipes and fittings, lighting, appliances, and paints, offering end-to-end solutions across the construction value chain.
