Lauritz Knudsen Electrical and Automation, a prominent leader in India’s electrical and automation sector, has launched a new integrated marketing campaign that highlights its partnership with the Mumbai Indians cricket team and its star players. This marks a significant step in the brand’s growing association with one of the country’s most successful cricket franchises.
The newly released TV commercial (TVC) underscores Lauritz Knudsen’s vital contribution to India’s development, positioning the brand as a symbol of technological innovation and sporting excellence. Through this campaign, the brand aims to connect its electrical solutions with India’s progress, from infrastructure like airports and metros to stadiums and more.
With the tagline “Who Am I?”, the campaign features Mumbai Indians’ top players, Rohit Sharma, Hardik Pandya, and Suryakumar Yadav (SKY). It reaffirms Lauritz Knudsen’s standing as ‘India’s Favourite Switchgear’ and aims to strengthen its market presence across the nation.
Deepak Sharma, Zone President and MD & CEO of Schneider Electric India, commented, “Our collaboration with Mumbai Indians brings to life a compelling parallel between cricket and technological innovation. Cricket unites people with its passion and resilience, much like Lauritz Knudsen’s legacy of driving technological excellence for India’s future.”
Naresh Kumar, COO of Lauritz Knudsen, added, “Our focus on safety, reliability, and innovation mirrors the precision that athletes need to succeed. This campaign highlights our commitment to empowering India with cutting-edge technology, ensuring safety and efficiency across homes and businesses.”
Rajat Abbi, Vice President of Marketing for Greater India at Schneider Electric, explained, “Our association with Mumbai Indians is more than just a marketing effort; it’s a celebration of how sports and technology come together. This campaign demonstrates Lauritz Knudsen’s contribution to India’s development, blending our legacy with modern-day technological solutions.”
Created by Saatchi & Saatchi India, the integrated campaign combines engaging storytelling with a strong brand narrative, seamlessly connecting Lauritz Knudsen’s historical innovation with its contemporary leadership in the electrical and automation sector. The campaign illustrates how the brand continues to shape the future of India’s infrastructure.
With over 70 years of experience, Lauritz Knudsen Electrical & Automation remains at the forefront of India’s electrical industry. The company exports its solutions to over 30 countries and serves critical sectors like industry, utilities, infrastructure, and agriculture. Lauritz Knudsen’s diverse portfolio includes low-voltage and medium-voltage switchgear, automation technologies, and software solutions designed to support India’s economic growth.
Operating multiple state-of-the-art manufacturing facilities across India, Lauritz Knudsen ensures that all products meet global quality standards. The company’s strong presence in India and abroad helps it remain committed to delivering top-tier solutions that contribute to the progress of nations worldwide.
