JSW MG Motor India’s flagship social program, MG Sewa, made a significant impact in 2024, reaching over 70,000 women and girls as part of its 1.2 lakh total beneficiaries. The initiative, focusing on education and hygiene, has expanded its reach across various regions in India, the company announced on February 5, 2025.
A key component of MG Sewa is its WASH (Water, Sanitation, and Hygiene) program, which has benefited 16,730 women and girls by promoting menstrual hygiene awareness in underserved communities. Additionally, the initiative introduced mathematics education programs in over 100 government schools in rural Odisha, impacting 80,000 children.
CEO Emeritus Rajeev Chaba emphasized the company’s vision of supporting as many women as the number of cars it sells. He also noted that the initiative is entirely voluntary and goes beyond the mandated CSR requirements, reinforcing the company’s commitment to social impact.
The success of MG Sewa is largely driven by employee volunteerism, with staff members mentoring, crowdfunding, and actively engaging in community development outside of their work hours. In addition, MG’s dealer partners contribute through direct participation and financial support, strengthening the program’s outreach.
Since JSW’s acquisition of MG Motor India, the company has continued its dual focus on business growth and community development. While expanding its footprint in the Indian automotive industry, it remains committed to social initiatives, particularly in the areas of education and women’s empowerment.
With corporate social responsibility gaining momentum in India’s automotive sector, several manufacturers have launched programs centered on education and skill development. However, MG Sewa stands out due to its emphasis on voluntary participation rather than regulatory compliance, setting a unique benchmark in corporate social initiatives.
JSW MG Motor India’s commitment to community engagement underscores its long-term vision of integrating business success with social impact, ensuring that its growth aligns with the well-being of the communities it serves.
JSW MG Motor India is a collaboration between JSW Group, one of India’s leading conglomerates, and MG Motor, a globally recognized automotive brand with a rich heritage in innovation. The partnership focuses on driving the future of mobility in India by blending MG’s expertise in advanced automotive technology with JSW’s strong industrial and infrastructural capabilities.
Known for its commitment to sustainability, cutting-edge design, and customer-centric innovation, JSW MG Motor India offers a range of vehicles tailored to meet evolving consumer needs. From electric and connected vehicles to luxury models, the company is redefining the Indian automotive landscape with a focus on accessibility, advanced features, and eco-friendly solutions.
