In the ever-evolving world of warehouse management, where efficiency and precision are paramount, one company has consistently set the standard Racks & Rollers. Their journey is not just about racking and shelving; it is a story of vision, determination, and innovation that has redefined storage solutions across industries. The story of Racks and Rollers begins in 2009, when Mr. Hanif Khatri, a seasoned expert with over 30 years in the warehousing and logistics industry, recognized a gap in the market. He noticed that businesses were struggling with outdated and inefficient storage solutions. Determined to bridge this gap, he laid the foundation for Racks and Rollers, with a mission to introduce modern, practical, and innovative designs that could transform the industry. What started as a vision soon took shape into a company that would go on to serve over 2500 businesses worldwide, including industry giants like PepsiCo International, LDC, Debenhams, and Unlimited.
As the company expanded, it attracted the expertise of Afzal Hussain, a visionary who shared Mr. Khatri’s passion for revolutionizing storage solutions. Afzal quickly realized that businesses needed more than just shelving—they needed efficiency, adaptability, and customized solutions. Under his leadership, Racks & Rollers evolved beyond conventional storage methods, embracing automation and tailored offerings to optimize warehouse operations.
Their product offerings became more diverse, catering to industries as varied as logistics, retail, pharmaceuticals, and manufacturing. The company specializes in industrial racking that maximizes storage capacity and streamlines inventory management, mezzanine floors that make efficient use of vertical space, automated storage and retrieval systems that enhance workflow, and customized shelving units designed to fit specific business needs. By constantly pushing the boundaries of innovation, Racks and Rollers ensured that businesses could store more, operate faster, and reduce costs significantly.
A Global Stage at LogiMAT Expo
With its reputation cemented as a pioneer in warehouse solutions, Racks & Rollers is set to take center stage at the prestigious LogiMAT Expo. Known as one of the world’s premier trade fairs for intralogistics and process management, LogiMAT offers an unparalleled platform for companies to showcase their latest advancements.
For Afzal Hussain, this is more than just an event—it is an opportunity to engage with global industry leaders, exchange groundbreaking ideas, and explore potential collaborations. This year, the company is unveiling its newest line of automated storage and retrieval systems, proving once again that the future of warehousing is here. Their solutions are designed to provide businesses with real-time tracking, seamless inventory management, and maximum operational efficiency.
This interview showcased Racks and Rollers’ deep understanding of the storage solutions market and their commitment to providing customized, right-fit offerings. The company’s foundation stems from a recognition of the shortcomings of traditional warehouse management, driving them to develop innovative racking, shelving, and automation solutions. CEO Afzal Hussain’s leadership emphasizes a customer-centric approach, prioritizing the understanding of each client’s unique needs to deliver tailored solutions. This philosophy is evident in their diverse product portfolio, encompassing industrial racking, mezzanine floors, automated storage and retrieval systems (AS/RS), and customized shelving units.
The interview highlighted their ability to cater to a wide range of clients, from multinational corporations like PepsiCo and Debenhams requiring complex high-density storage systems to smaller, rapidly growing e-commerce businesses needing efficient automated racking. A key strength lies in their extensive experience in design and configuration, enabling them to create highly ergonomic and efficient systems that optimize warehouse operations and minimize costs. Their focus on research and development ensures they remain at the forefront of technological advancements, further solidifying their position as a leader in providing right-fit, customized solutions for the ever-evolving warehousing landscape.
From a simple yet powerful idea to a global industry leader, Racks and Rollers stands as a testament to the power of vision, perseverance, and innovation. Their participation in LogiMAT is not just another milestone—it is a reaffirmation of their commitment to redefining the way businesses manage their storage needs. As they continue to push the boundaries of what’s possible, one thing remains clear: the future of warehouse solutions is being shaped by Racks & Rollers.
