Bisleri International Pvt. Ltd., in partnership with the Forest Department of Rajasthan, has launched a Material Recovery Facility (MRF) at the Ranthambore Tiger Reserve in SawaiMadhopur. This facility marks the first of its kind to be established in an Indian forest. The project aims to promote sustainability, raise awareness among visitors, and enhance the ecological health of the region.
The MRF was inaugurated by Shri Anoop K.R., IFS, Chief Conservator of Forests, along with other dignitaries, including Smt Shubham Chaudhary, IAS, District Collector of SawaiMadhopur, Shri K. Ganesh, Director of Sustainability & Corporate Affairs at Bisleri, and Dr R. Bhakar, IFS, Deputy Conservator of Forests. Local leaders, such as village Sarpanches from Khilchipur, Sherpur, Khatipura, and Himmatpura, also attended the event.
Shri Anoop K.R. highlighted the initiative’s importance in achieving sustainable waste management goals, aligning with the Swachh Bharat Mission. He praised the public-private partnership as a model for addressing environmental challenges and thanked Bisleri International for their contribution to improving the ecosystem and involving local communities in sustainability efforts.
The MRF will focus on plastic waste segregation and recycling, aiming for 100% segregation at the source. The facility will serve seven nearby villages, as well as the entire Ranthambore Tiger Reserve region, including forts, monuments, Ganesh Dham Temple, and hotels in the forest area. Bisleri also plans to engage local communities, schools, colleges, and businesses in promoting responsible waste management practices.
Shri K. Ganesh of Bisleri International expressed the company’s commitment to sustainable waste management through the ‘Bottles for Change’ initiative. This program encourages communities to adopt recycling and circular economy practices, supporting Bisleri’s environmental stewardship goals.
The MRF is a key part of Bisleri’s broader ‘Bottles for Change’ initiative, which addresses plastic waste challenges by promoting responsible usage, disposal, and recycling. The initiative has already engaged over 2.6 million people across 34 cities and partnered with thousands of schools, housing societies, hotels, and corporations to collect and segregate plastic waste.
Bisleri International Pvt. Ltd., with over 54 years of experience, is one of India’s largest premium beverage companies, best known for its packaged drinking water. The company adheres to strict quality standards with 114 quality tests and a 10-stage purification process. Bisleri has a wide distribution network and offers a range of beverages, including Bisleri Mineral Water, Vedica Himalayan Spring Water, and various carbonated drinks like Pop, Rev, Limonata, and SpyciJeera.
Through its direct-to-consumer platform, Bisleri @Doorstep, the company ensures a reliable supply of its products. With a focus on sustainability, Bisleri has launched the Bisleri Greener Promise, which emphasizes recycling, water conservation, and environmental responsibility as part of its mission to create a greener future.
