CRIUS Group has made history by becoming India’s first contract manufacturing organization (CMO) to fully integrate artificial intelligence into project implementation. This achievement, powered by the NutrifyGenie Integrated AI platform, marks a global milestone in the nutraceutical industry and signals a new era of technology-driven innovation.
Using NutrifyGenie AI, a cutting-edge platform, CRIUS Group has designed scientifically advanced formulations for a leading multinational client. Beyond formulation, the platform managed sourcing, development, and identified optimal contract manufacturers to execute the project. Under the leadership of its founder, pharmacist Subba Rao Chinni, CRIUS Lifesciences executed this AI-driven project, combining technological innovation with high-quality manufacturing practices.
NutrifyGenie supports businesses by accelerating market readiness by up to 200% and fostering ingredient discovery through its databank of over 3.6 million curated scientific data points. Speaking on this accomplishment, Subba Rao emphasized the role of pharma-grade manufacturing principles in ensuring quality: “As a pharmacist operating a pharmaceutical facility, I’ve applied the same rigorous standards to our nutraceutical operations. The integration of NutrifyGenie AI has allowed us to excel in production while AI handles formulation, sourcing, and regulatory complexities.”
NutrifyGenie automates critical stages of product development, including design, sourcing, and compliance. This allows CRIUS to focus on process innovation and efficient production. “Our success stems from quality-driven operations rather than heavy sales efforts, freeing us to innovate and streamline manufacturing processes,” added Mr. Rao.
Artificial intelligence is rapidly transforming contract manufacturing. Studies indicate that CMOs adopting AI can achieve 40-50% process efficiency, leading to shorter production cycles, reduced waste, and lower costs. Platforms like NutrifyGenie AI, Ingredients AI, and Pathway Formulator are driving this transformation, with NutrifyGenie distinguished by its peer-reviewed, high-impact research formulations.
The platform also fosters collaboration across academia, industry, and regulatory bodies, creating an ecosystem that simplifies compliance and accelerates product commercialization globally. CRIUS is planning additional investments to build India’s most automated and AI-driven contract manufacturing facility. “After exploring various solutions, NutrifyGenie stood out for its ability to handle end-to-end project execution,” noted Mr. Rao.
CRIUS Group’s pioneering approach has set a new standard for the industry, demonstrating that the fusion of AI and manufacturing leads to greater innovation and efficiency. NutrifyGenie AI has proven itself as a catalyst for change, enabling faster, safer, and more sustainable production practices.
The Nutrify Today platform further amplifies these advancements by delivering measurable results such as higher ROI and expanded market access. Through AI-powered solutions, CRIUS is not only leading the charge in responsible manufacturing but also aligning with global health and sustainability goals, setting an example for contract manufacturers worldwide.
