Indian electronics company Micromax and Taiwan-based storage chip leader Phison have launched a joint venture, MiPhi, to design and manufacture advanced AI-enabled storage chip modules domestically. Micromax co-founder Rahul Sharma announced that production has already commenced at their Noida facility.
Micromax holds a 55% stake in the venture, with Phison owning the remaining 45%. The partnership aims to develop storage chipsets for servers, a critical component for national security and strategic growth. “This venture is set to reduce GPU costs by up to 90%, positioning India as a disruptor in the AI domain,” Sharma said.
Trials with major Indian organizations are underway, with commercial production slated to begin in early 2025. The initiative is expected to lessen India’s reliance on imported technologies by establishing an indigenous design and manufacturing ecosystem for storage solutions.
Micromax plans to train and onboard fresh talent, with a target of building a 1,000-strong engineering team within three years. Phison will oversee the training process to ensure expertise in developing cutting-edge storage technologies.
The joint venture will also focus on embedded solutions across various sectors, including automotive, IoT, mobile devices, data centers, and consumer electronics. The company will source wafers from global suppliers and process them into storage modules locally.
Sharma emphasized that MiPhi is built with a “design-first-for-India” approach, aspiring to deliver its first fully developed product within two years. Local sales teams will be established nationwide to drive the adoption of MiPhi’s solutions in key industries.
Phison Electronics Corporation is a global leader in NAND flash storage solutions and controller technology. Founded in 2000 and headquartered in Taiwan, Phison specializes in designing and producing controllers for SSDs, USB flash drives, memory cards, and embedded storage devices.
The company is renowned for its technological innovation, offering cutting-edge solutions that power high-performance storage devices for personal, enterprise, and industrial applications. Phison’s expertise in PCIe, NVMe, and other advanced protocols has made it a trusted partner for major technology brands worldwide. With a focus on delivering speed, reliability, and efficiency, Phison continues to drive advancements in the storage industry, catering to the growing demand for data-intensive technologies.
Micromax is a prominent Indian consumer electronics and smartphone brand known for its affordable and innovative products. Founded in 2000 and headquartered in Gurugram, Micromax initially gained popularity by offering feature-rich mobile phones at competitive prices, making technology accessible to the masses.
Over the years, the company has expanded its product portfolio to include smartphones, tablets, LED TVs, and other consumer electronics. Micromax’s focus on understanding local market needs and delivering cost-effective solutions has helped it establish a strong presence in India’s electronics market. With its recent foray into modern smartphones and efforts to revive its market share, Micromax continues to play a significant role in India’s homegrown tech landscape.
