UltraTech Cement Ltd, India’s leading cement manufacturer and part of the Aditya Birla Group, marked a major milestone by inaugurating 150 UltraTech Building Solutions (UBS) stores across 135 cities in a single day. This expansion is expected to benefit over 30 lakh individual home builders across 10 lakh residential sites. Alongside the store launches, UltraTech also introduced its new products — Weather Pro Top Shield and Bitupro.
The newly launched UBS stores span key regions such as Delhi, Western Uttar Pradesh, Haryana, Punjab, Jammu and Kashmir, Himachal Pradesh, Rajasthan, and Madhya Pradesh. This initiative highlights UltraTech’s focus on strengthening its presence in North India while offering a solutions-driven approach to meet growing customer needs.
The inauguration marks another record-breaking achievement for UltraTech Cement, following its previous milestone of opening 75 stores across 47 locations in one day, which earned recognition from the Asia Book of Records and India Book of Records.
The UBS stores are designed as a one-stop solution for individual home builders, offering premium building materials, expert guidance, and a simplified construction process under a single roof. By catering to residential construction sites, UltraTech aims to enhance the home-building journey for customers by providing reliable, professional support.
Anand Suman, Brand Building Head for UltraTech North India, shared his excitement about the achievement, stating, “This milestone reflects our commitment to making home building seamless for our customers. UBS stores aim to be a trusted partner in their home construction journey by offering multiple products and solutions under one roof.”
The initiative was driven by a dedicated team led by key leaders, including Raju Anklesaria, Zonal Head Marketing North, Vivek Jain, Zonal Head Marketing North, and Vaibhav Goel, Head of UBS. With this large-scale store expansion, UltraTech Cement continues to revolutionize the building materials industry. The company remains committed to delivering value-added solutions and leveraging advanced technologies that enhance customers’ lives while contributing to the nation’s socio-economic growth.
UltraTech Cement, a flagship company of the Aditya Birla Group, is the largest manufacturer of grey cement, ready mix concrete (RMC), and white cement in India. With a strong presence across domestic and international markets, UltraTech operates more than 20 integrated cement plants and several grinding units, offering products that cater to a wide range of construction needs.
The company’s commitment to sustainability is reflected in its efforts to reduce its carbon footprint through energy-efficient practices and innovative technologies, making it a leader in green building solutions. UltraTech Cement plays a crucial role in India’s infrastructure development, contributing to iconic projects while maintaining a strong focus on environmental responsibility and innovation.
