Havells India Ltd announced on Monday a strategic partnership with Jumbo Group to enter the kitchen appliances market in the UAE. This alliance is poised to expand Havells’ product portfolio and market reach while enabling Jumbo Group to establish a substantial presence in the Middle East.
The partnership will kick off with the launch of Havells’ premier kitchen appliances, starting with advanced mixer grinders. These will initially be available online on Jumbo’s e-commerce platform, jumbo.ae, followed by distribution in retail stores. The product line-up will later expand to include premium juicers and state-of-the-art air fryers, which will also be available in Jumbo Electronics outlets and online. Additionally, Jumbo will handle distribution to retailers across the UAE, helping to develop Havells’ brand presence in the Middle East and Africa (MEA).
Rahul Murgai, Senior Vice President of Havells India, expressed enthusiasm about the collaboration: “At Havells, our dedication to growing globally remains steadfast, embodying our ‘Make in India’ ethos for a worldwide audience. We are excited to announce our partnership with Jumbo as the distributor of Havells’ Kitchen Appliances in the Middle East. This collaboration not only marks a significant step in strengthening Havells’ brand presence but also in expanding our channel reach to significantly enhance customer access to our innovative products.”
Vikas Chadha, CEO of Jumbo Group, echoed this excitement: “We are thrilled to enter the kitchen appliances market through our partnership with Havells India Ltd, a company that aligns with our vision of quality and innovation. With the growing demand for kitchen appliances, this partnership will allow us to provide our customers with the best products available, enhancing their lifestyle and convenience. Looking at the growing tech-savvy customer base, we start availability with e-commerce and then expand to retail stores ensuring that we provide maximum accessibility and convenience to our customers.”
The Havells product range offered by Jumbo Group will be supported by Jumbo Serve, the UAE’s ISO 9001 certified after-sales service provider. Jumbo Serve will manage warranty and contract services for the full suite of Havells products sold in the UAE, ensuring high standards of customer service and satisfaction.
This partnership marks a significant milestone for both Havells and Jumbo, promising to deliver innovative and quality kitchen appliances to customers in the UAE and beyond.
