In a momentous occasion, Haier India marked the groundbreaking ceremony for the Phase II expansion of its Industrial Park in Greater Noida. The event evoked memories of 2019 when the construction of this remarkable industrial hub first began. With immense pride, Haier India celebrates the achievement of delivering over 2 million products from this Industrial Park and attaining numerous milestones within just two years of operations, a testament to the dedication of every team member involved.
As a 100 percent subsidiary of Haier Group, one of the world’s fastest-growing consumer durables companies, Haier India has carved a niche for itself in the industry. According to Euro-monitor International’s 2020 Volume share data, Haier has been recognized as the world’s number one brand of Major Appliances for an astounding 12 consecutive years. Additionally, Haier claims the top position in Refrigeration appliances, Home Laundry Appliances, Freezers, and Wine Cellars.
Having commenced its commercial operations in January 2004, Haier India has successfully completed a decade of impactful presence in the country. Over the years, Haier has launched an impressive range of innovative products across major categories, including Refrigerators, Air Conditioners, Washing Machines, Panels (LEDTV’s), Water Heaters, Commercial Refrigerators, Wine Cellars, and Microwave Ovens.
Proudly manufacturing these innovative products within the country, Haier India is best known for introducing the revolutionary Bottom Mount Refrigerators to the Indian market. This was followed by the patented Double Drive technology in Washing Machines, LCDs with motion gaming technology, Washing machines with NZP (Near Zero Pressure) technology, 3-door refrigerators with smart convertible space, Water heaters with music functions, and much more.
Haier India has established an extensive dealer network, encompassing more than 6500 outlets across the country. The brand has earned the distinction of being ranked as India’s 19th Most Trusted Brand among 16,000 brands evaluated by Trust Research Advisory in 2011. Further solidifying its reputation, Haier received the prestigious ‘Product Differentiation Excellence Award’ in the Consumer Electronics Market 2013 by Frost and Sullivan, a leading global consultancy and research firm.
In 2015, Haier’s Bottom Mounted Refrigerator was honored with the coveted ‘Product of the Year’ award in the refrigerator category. This recognition came after an extensive evaluation process that involved a judging panel conducting comprehensive review tests of the product. Subsequently, Nielsen, the world’s largest research company, facilitated door-to-door research among 18,000 consumers in over 24 markets across India, further validating Haier’s outstanding product offering.
The Phase II expansion of Haier India’s Industrial Park in Greater Noida signifies an exciting new chapter for the company and the industry as a whole. With its commitment to innovation, customer satisfaction, and a robust dealer network, Haier India continues to leave an indelible mark in the consumer durables sector. As the brand strengthens its foothold, it reiterates its dedication to providing cutting-edge products that enhance the lives of consumers while solidifying its position as a leader in the global market.
