Fractal Analytics Ltd (BSE: 544700, NSE: FRACTAL), an enterprise artificial intelligence (AI) company, has appointed Shilpa Kedia as its Chief Financial Officer (CFO), effective immediately. Ms Kedia will lead Fractal’s global finance organisation, with responsibility for supporting profitable growth and disciplined capital allocation. Her priorities will include directing investments towards the company’s research, platforms and products, developing commercial models that reflect the value delivered by its AI solutions, and strengthening communication with investors on the company’s financial strategy and earnings growth.
Ms Kedia joins Fractal from Johnson & Johnson (J&J), where she served as Chief Financial Officer for its India Medical Devices & Technology (MedTech) business. She brings around two decades of financial leadership experience across multinational companies, covering investor relations, mergers and acquisitions, treasury, business finance and financial control. Before her latest role at J&J, Ms Kedia spent four years at Hindustan Unilever Limited (HUL), where she held leadership positions including Head of Investor Relations, Group Finance Controller, and Head of Mergers and Acquisitions, Treasury and Insurance.
Earlier, she spent nearly a decade at J&J across its Consumer and MedTech businesses and five years at Nokia India, where she developed experience in financial control and business management. She began her career through the Tata Administrative Services leadership programme at the Tata Group.
Srikanth Velamakanni, Co-founder and Group CEO of Fractal, said Kedia’s experience in making investment decisions and managing financial returns would support the company’s next phase of growth. He said her role would include strengthening the commercial model, determining investment priorities for platforms and products, and improving the link between the value created for clients and sustainable earnings growth.
Ms Kedia said Fractal’s combination of AI research and an understanding of business decisions provided an opportunity to build solutions focused on measurable outcomes. She added that her priorities would include disciplined investment in platforms and products and clearer communication with investors about how these investments support long-term profitability. Ms Kedia is a Chartered Accountant who secured an all-India rank. She also holds a Bachelor of Commerce degree from Narsee Monjee College.
Fractal Analytics develops AI models, platforms and products for enterprise clients, including Fortune 500 organisations. Its strategy covers AI-led Transformation, AI Foundations, and AI Work and Workforce, supported by Cogentiq, its agentic AI platform.
The company employs more than 6,000 professionals across North America, Europe, the Middle East, Africa and Asia-Pacific. It invests more than 6% of its revenue in AI research and development and develops its own models, including the Fathom reasoning models. Its businesses and products also include Vaidya.ai, PiEvolve, Asper.ai and Analytics Vidhya. Fractal has also incubated and spun out healthcare AI company Qure.ai.
