LTM, the Business Creativity partner to global enterprises, has announced a collaboration with filmmaker and storyteller Shekhar Kapur, who will serve as Strategic Advisor to the LTM BlueVerse™ Craft business unit. BlueVerse Craft works with enterprises to develop AI-powered creative capabilities by combining strategy, creativity, technology and production. Kapur will work with the BlueVerse Craft leadership team on its approach to AI-enabled creativity and the use of emerging technologies in content development.
Mr Kapur brings several decades of experience in filmmaking and storytelling. A BAFTA winner and Academy Award nominee, he has also been awarded the Padma Shri and Padma Bhushan. In his advisory role, he will contribute to the development of BlueVerse Craft’s vision for AI-enabled creative work, with a focus on how technology can support new forms of expression and help brands create and engage with content at scale.
“Storytelling has always evolved with technology. From the camera to digital filmmaking, each technological leap has expanded the canvas of human imagination. AI represents perhaps the most profound shift yet. The opportunity is not to replace creativity, but to give creators new ways to imagine, experiment and tell stories. I am delighted to work with LTM BlueVerse Craft as it explores this new frontier where technology can expand the possibilities of human creativity,” said Shekhar Kapur.
Dr Sujay Sen, EVP and Chief Creative Officer, LTM, said the collaboration reflects a shared interest in the opportunities created by the convergence of AI, media and entertainment. “Shekhar Kapur’s association with LTM reflects a shared belief in the opportunities emerging at the intersection of AI in Media and Entertainment sector. His creative perspective will help advance Craft’s ambition of reimagining how enterprises create, scale and personalize content in the age of AI,” said Dr Sen.
The collaboration comes as brands face increasing demand for content across formats, channels and markets. AI is changing the speed, economics and scale of content production and enabling enterprises to create, adapt and personalize content across multiple requirements.
LTM is an AI-centric global technology services company and a Larsen & Toubro company. It works with enterprises at the intersection of technology and domain expertise, with capabilities spanning integrated operations, transformation and business AI. LTM has more than 87,000 employees across 40 countries and works with a global network of partners. The company focuses on helping clients develop new operating models, productivity approaches and business outcomes through technology and domain capabilities.
